Rascasse Audience Intelligence

Southeastern United States Audience in United States

A data profile of the people who buy, follow and care about Southeastern United States in United States — modelled from more than twelve digital signal sources. Southeastern United States has an estimated audience of 15,699,469 people in United States.

#41among Region in United States#119among POI in United States#192in Travel & Leisure

The average Southeastern United States fan in United States is 43.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Real property, Shellfish, Non-alcoholic beverage, with strongest over-indexing on Real property (2.44× the country average).

Demographically, the Southeastern United States audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southeastern United States fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southeastern United States profile in United States.

Audience size
15.7M
in United States
Gender
57.2%♀
42.8% male
Age
43.5
average years
Country rank
#2215
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southeastern United States fans

57.2% are female, 42.8% are male, average age 43.5.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Southeastern United States audience in United States
MetricValue
Female57.2%
Male42.8%
Average age43.5
Estimated audience size15,699,469
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Southeastern United States audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3920%
40-4925%
50+28%
Fig. 04

Worldwide distribution

75.7%

of the worldwide Southeastern United States audience comes from United States.

Worldwide audience distribution share by country for Southeastern United States
CountryShare
United States75.7%
United Kingdom3.7%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southeastern United States audience in United States is strongest.

Fig. 05

Top regions by affinity

Southeastern United States fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~400K2.11×
02Mississippi~200K1.90×
03South Carolina~400K1.81×
04Florida~2M1.71×
05Georgia~800K1.60×
06North Carolina~700K1.57×
07Tennessee~500K1.56×
08Arkansas~200K1.49×
09Kentucky~300K1.38×
10Oklahoma~200K1.36×
11Virginia~500K1.26×
12Alabama~300K1.25×
13West Virginia~90K1.22×
14Washington, District of Columbia~50K1.13×
15Texas~1.5M1.10×
16Maryland~300K1.04×
17Indiana~300K1.00×
18Kansas~100K0.96×
19Missouri~200K0.95×
20Rhode Island~50K0.93×
21Delaware~40K0.93×
22Maine~50K0.92×
23Connecticut~100K0.91×
24South Dakota~30K0.91×
25Alaska~30K0.91×
26Illinois~500K0.90×
27New Jersey~400K0.90×
28North Dakota~30K0.89×
29Pennsylvania~500K0.88×
30New Mexico~70K0.88×
31Vermont~20K0.88×
32Minnesota~200K0.87×
33California~1.5M0.84×
34New Hampshire~50K0.84×
35Iowa~100K0.83×
36Nebraska~70K0.83×
37Hawaii~60K0.83×
38Montana~40K0.83×
39Nevada~100K0.81×
40Michigan~300K0.80×
41Washington~300K0.80×
42Idaho~60K0.80×
43New York~700K0.79×
44Utah~100K0.79×
45Oregon~100K0.78×
46Massachusetts~200K0.76×
47Colorado~200K0.76×
48Ohio~400K0.74×
49Arizona~200K0.74×
50Wisconsin~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Southeastern United States, United States
0.73×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southeastern United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southeastern United States audience
#·InterestCategoryAffinity×
01Berlin WallTravel & Leisure5.19×
02ShellfishFood & Beverages4.72×
03Web serverTechnology & Electronics3.40×
04Public administrationBusiness & Career3.31×
05Non-alcoholic beverageFood & Beverages3.00×
06IslandTravel & Leisure2.67×
07Real propertyHome & Garden2.44×
08Rail transportTravel & Leisure2.39×
09Atlanta BravesSports2.27×
10Britney SpearsMusic & Radio1.92×
11PastryFood & Beverages1.92×
12Hardware storeHome & Garden1.88×
13PharmacyBusiness & Career1.78×
14Charitable organizationPolitics & Society1.78×
15Subscription business modelShopping1.75×
16LodgingTravel & Leisure1.71×
17GeneticsKids & Family1.70×
18RadioTechnology & Electronics1.61×
19Fox News ChannelMovies & TV1.55×
20ExpediaTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southeastern United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southeastern United States audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.36×
Community OrientationOPEN1.62×
Career OrientationPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southeastern United States audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.39×
Design AffinityPREMIUM0.71×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southeastern United States have in United States?

Southeastern United States has an estimated audience of 15,699,469 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Southeastern United States fans?

57.2% of Southeastern United States fans are female, 42.8% are male, with an average age of 43.5 years.

03

Which brands do Southeastern United States fans like most?

Southeastern United States fans show strongest brand affinity for Real property (2.44×), Shellfish (4.72×), and Non-alcoholic beverage (3×) over the country average.

04

Where do Southeastern United States fans live in United States?

Southeastern United States fans in United States are most concentrated in Florida (reach ~2M), Texas (reach ~1.5M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Southeastern United States fans also like?

Beyond Southeastern United States itself, the audience over-indexes on Shellfish (4.72×), Non-alcoholic beverage (3×), Island (2.67×), and Web server (3.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Southeastern United States audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Southeastern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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