Southeastern United States Audience in United States

Southeastern United States logo

Southeastern United States has an estimated audience of 15,699,469 people in United States. 57.2% are female, 42.8% are male, average age 43.5. Top regions: Florida, Texas, California. Top brand affinities: Governor of Michigan, Goop, Wok, Grinch, Google Home.

The average Southeastern United States fan in United States is 43.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (14.64× the country average). Demographically, the Southeastern United States audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Southeastern United States fans

Demographic split for Southeastern United States audience in United States
MetricValue
Female57.2%
Male42.8%
Average age43.5
Estimated audience size15,699,469

Audience persona

The typical Southeastern United States fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Southeastern United States in United States
RegionReachAffinity
Florida2,185,8882.06×
Texas1,553,1341.15×
California1,296,3940.75×
Georgia870,3161.8×
North Carolina828,7411.75×
New York714,2150.81×
Tennessee554,2711.76×
Virginia532,8031.39×
Louisiana514,3932.54×
South Carolina510,5572.16×
Illinois476,3420.91×
Pennsylvania457,5060.87×
New Jersey365,6670.92×
Ohio351,5690.73×
Michigan327,8580.8×
Mississippi285,3362.21×
Indiana278,1800.97×
Kentucky269,6531.37×
Maryland259,3360.96×
Alabama250,3591.14×
Oklahoma244,1731.4×
Missouri239,8260.95×
Washington230,9910.73×
Minnesota193,5000.86×
Arkansas188,6871.46×
Colorado172,2220.7×
Wisconsin151,5520.64×
Connecticut139,3540.88×
Oregon129,1610.72×
Arizona119,9380.37×
Massachusetts114,1130.37×
Kansas108,5150.88×
Utah95,9440.68×
Iowa95,2530.74×
Nevada93,9910.62×
West Virginia93,8691.28×
New Mexico57,8090.73×
Washington, District of Columbia54,9741.16×
Nebraska53,8260.68×
Idaho50,1560.64×
New Hampshire47,1850.76×
Hawaii44,2670.66×
Maine44,1270.78×
Rhode Island39,9260.8×
Delaware33,2310.77×
Montana28,2470.65×
South Dakota26,3600.73×
North Dakota24,1850.75×
Vermont18,4800.67×
Wyoming12,4170.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southeastern United States audience
BrandAffinityCategory
Governor of Michigan14.64×Politics & Society
Goop10.26×Internet & Social Media
Wok10.73×Food & Beverages
Grinch5.66×Movies & TV
Google Home8.6×Technology & Electronics
Vocal harmony6×Music & Radio
headspace12.16×Health
Hibachi10.24×Food & Beverages
Kikar HaShabbat20.17×News
Cherish (group)12.96×Music & Radio
Grace Slick10.22×Music & Radio
Israel2.4×Travel & Leisure
Hipster10.59×Politics & Society
Fairy godmother8.2×Literature
TV Fanatic11.2×Movies & TV
No Escape (1994 film)11.63×Movies & TV
El Paso County, Colorado13.21×Travel & Leisure
Urban Outfitters1.81×Shopping
Harlow9.78×Travel & Leisure
Guitarist (magazine)9.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southeastern United States audience
TraitClusterScore
PatriotismCONSERVATISM1.97
Community OrientationOPEN1.49
Urban LifestyleOPEN1.43
SpiritualityBALANCE1.42
DIY MentalityTHRILL1.38
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Southeastern United States
CountryShare
United States75.7%
United Kingdom3.7%
Canada3.2%

See Southeastern United States audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Southeastern United States have in United States?

Southeastern United States has an estimated audience of 15,699,469 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Southeastern United States fans?

57.2% of Southeastern United States fans are female, 42.8% are male, with an average age of 43.5 years.

Which brands do Southeastern United States fans like most?

Southeastern United States fans show strongest brand affinity for Governor of Michigan (14.64×), Goop (10.26×), and Wok (10.73×) over the country average.

Where do Southeastern United States fans live in United States?

Southeastern United States fans in United States are most concentrated in Florida (reach 2,185,888), Texas (reach 1,553,134), and California (reach 1,296,394). These three regions account for the largest share of the active audience.

What other brands do Southeastern United States fans also like?

Beyond Southeastern United States itself, the audience over-indexes on Goop (10.26×), Wok (10.73×), Grinch (5.66×), and Google Home (8.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southeastern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.