Southeastern United States Audience in Germany
Southeastern United States has an estimated audience of 232,110 people in Germany. 50.8% are female, 49.2% are male, average age 47.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Superman, Ryanair, Skyscanner, Agoda.com, Day spa.
The average Southeastern United States fan in Germany is 47.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Superman, Ryanair, Skyscanner, with strongest over-indexing on Superman (7.61× the country average). Demographically, the Southeastern United States audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as Individualism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Southeastern United States fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 47.8 |
| Estimated audience size | 232,110 |
Audience persona
The typical Southeastern United States fan in Germany is balanced, around 47.8 years old, with strong Individualism tendencies and a notable affinity for Superman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 21,324 | 0.42× |
| Bayern | 20,703 | 0.55× |
| Baden-Württemberg | 16,994 | 0.54× |
| Niedersachsen | 13,773 | 0.61× |
| Hessen | 10,559 | 0.6× |
| Rheinland-Pfalz | 8,541 | 0.73× |
| Berlin | 7,749 | 0.75× |
| Sachsen-Anhalt | 6,785 | 1.13× |
| Thüringen | 6,618 | 1.12× |
| Bremen | 6,618 | 3.33× |
| Brandenburg | 6,289 | 0.87× |
| Sachsen | 6,243 | 0.55× |
| Schleswig-Holstein | 5,852 | 0.7× |
| Saarland | 5,620 | 1.97× |
| Mecklenburg-Vorpommern | 5,339 | 1.2× |
| Hamburg | 4,814 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 7.61× | Movies & TV |
| Ryanair | 6.33× | Travel & Leisure |
| Skyscanner | 7.81× | Travel & Leisure |
| Agoda.com | 14.29× | Travel & Leisure |
| Day spa | 9.86× | Beauty & Wellness |
| Emirates | 10.45× | Travel & Leisure |
| Batman | 4.17× | Movies & TV |
| Snorkeling | 10.49× | Sports |
| Dubai International Airport | 16.01× | Travel & Leisure |
| Las Vegas | 11.01× | Travel & Leisure |
| First-time buyer | 7.01× | Shopping |
| 3.29× | Internet & Social Media | |
| Career development | 6.12× | Business & Career |
| Airbnb | 3.4× | Travel & Leisure |
| Borussia Dortmund | 2.04× | Sports |
| Motorboat | 9.34× | Cars & Mobility |
| Crime fiction | 6.42× | Literature |
| Felix Baumgartner | 5.86× | Sports |
| Tagesschau | 2.47× | Movies & TV |
| Bedroom furniture | 5.93× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 3.35 |
| Sports Activity | POWER | 3.2 |
| Quality Awareness | PREMIUM | 2.65 |
| Spirituality | BALANCE | 2.53 |
| Design Affinity | PREMIUM | 2.5 |
| Travelling | THRILL | 2.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.7% |
| United Kingdom | 3.7% |
| Canada | 3.2% |
See Southeastern United States audiences in other countries
- Southeastern United States — United States
- Southeastern United States — United Kingdom
- Southeastern United States — France
- Southeastern United States — Italy
- Southeastern United States — Spain
- Southeastern United States — Brazil
- Southeastern United States — Japan
- Southeastern United States — South Korea
- Southeastern United States — India
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Southeastern United States have in Germany?
Southeastern United States has an estimated audience of 232,110 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Southeastern United States fans?
50.8% of Southeastern United States fans are female, 49.2% are male, with an average age of 47.8 years.
Which brands do Southeastern United States fans like most?
Southeastern United States fans show strongest brand affinity for Superman (7.61×), Ryanair (6.33×), and Skyscanner (7.81×) over the country average.
Where do Southeastern United States fans live in Germany?
Southeastern United States fans in Germany are most concentrated in Nordrhein-Westfalen (reach 21,324), Bayern (reach 20,703), and Baden-Württemberg (reach 16,994). These three regions account for the largest share of the active audience.
What other brands do Southeastern United States fans also like?
Beyond Southeastern United States itself, the audience over-indexes on Ryanair (6.33×), Skyscanner (7.81×), Agoda.com (14.29×), and Day spa (9.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Southeastern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.