Thousand Oaks, California Audience in United States

Thousand Oaks, California logo

Thousand Oaks, California has an estimated audience of 476,806 people in United States. 57.8% are female, 42.2% are male, average age 43.2. Top brand affinities: Urban Outfitters, Kendra Scott, Kanui, Nebraska Cornhuskers football, Sinaloa.

Top brand affinities include Urban Outfitters, Kendra Scott, Kanui, with strongest over-indexing on Urban Outfitters (2.13× the country average). Demographically, the Thousand Oaks, California audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Travelling, Patriotism.

Type: POI

Demographics of Thousand Oaks, California fans

Demographic split for Thousand Oaks, California audience in United States
MetricValue
Female57.8%
Male42.2%
Average age43.2
Estimated audience size476,806

Audience persona

The typical Thousand Oaks, California fan in United States is more female, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Urban Outfitters.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thousand Oaks, California audience
BrandAffinityCategory
Urban Outfitters2.13×Shopping
Kendra Scott3.17×Fashion & Accessoires
Kanui131.02×Shopping
Nebraska Cornhuskers football3.69×Sports
Sinaloa3.61×Travel & Leisure
Rajasthan15.78×Travel & Leisure
Cam Ward3.36×Sports
Nationality1.71×Politics & Society
Justice2.16×Politics & Society
Israel1.55×Travel & Leisure
Urban horticulture2.56×Home & Garden
Sailor3.32×Travel & Leisure
Bank account1.65×Business & Career
Knauf Insulation15.78×Business & Career
Kerala3.56×Travel & Leisure
edureka19.21×Business & Career
Hexbug11.59×Kids & Family
Barclays Center6.52×Sports
Flattop grill15.78×Home & Garden
Home staging2.67×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thousand Oaks, California audience
TraitClusterScore
TravellingTHRILL1.63
PatriotismCONSERVATISM1.6
Healthy LifestyleBALANCE1.34
IndulgenceJOY1.31
Early Adopter MentalityPOWER1.25
Urban LifestyleOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Thousand Oaks, California
CountryShare
United States73.1%
Germany6.2%
United Kingdom4.4%

See Thousand Oaks, California audiences in other countries

More audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Thousand Oaks, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.