South Florida Audience in United States

South Florida has an estimated audience of 14,950,445 people in United States. 52.3% are female, 47.7% are male, average age 42.7. Top regions: Florida, Texas, California. Top brand affinities: Planet Fitness, Diaper bag, Staples (Canada), MSN, FIFA World Cup.

The average South Florida fan in United States is 42.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Planet Fitness, Diaper bag, Staples (Canada), with strongest over-indexing on Planet Fitness (3.12× the country average). Demographically, the South Florida audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of South Florida fans

Demographic split for South Florida audience in United States
MetricValue
Female52.3%
Male47.7%
Average age42.7
Estimated audience size14,950,445

Audience persona

The typical South Florida fan in United States is balanced, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for South Florida in United States
RegionReachAffinity
Florida10,008,1139.89×
Texas1,147,2120.89×
California930,3320.57×
New York919,0201.1×
Georgia688,0921.49×
North Carolina491,3331.09×
Alabama482,1022.31×
Pennsylvania445,9490.89×
Illinois423,5680.85×
Ohio415,6110.9×
Tennessee395,5711.32×
Virginia389,7371.07×
New Jersey382,5381.01×
Michigan317,2580.81×
Massachusetts298,8391.01×
Maryland274,5201.07×
South Carolina262,2661.17×
Indiana235,6300.86×
Louisiana232,7641.21×
Arizona210,9170.69×
Mississippi179,2971.46×
Kentucky172,7380.92×
Missouri168,5070.7×
Connecticut160,1131.07×
Colorado159,6420.68×
Washington151,9570.51×
Wisconsin127,1690.57×
Minnesota124,1410.58×
Nevada104,5200.72×
Oklahoma103,1180.62×
Arkansas97,2160.79×
Iowa94,4500.77×
Kansas87,9360.75×
Oregon86,7200.51×
Utah68,7430.51×
Nebraska56,0690.75×
Washington, District of Columbia51,8391.15×
West Virginia48,6440.7×
Hawaii42,9110.67×
Rhode Island40,9150.86×
New Hampshire37,7910.64×
Maine34,8120.65×
Idaho34,6530.46×
Delaware32,6790.79×
New Mexico31,2350.42×
Montana15,1130.36×
Vermont14,1390.54×
Alaska13,8700.43×
South Dakota13,7240.4×
North Dakota13,3630.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Florida audience
BrandAffinityCategory
Planet Fitness3.12×Sports
Diaper bag4.43×Kids & Family
Staples (Canada)3.1×Business & Career
MSN2.3×News
FIFA World Cup2.15×Sports
Everglades7.35×Travel & Leisure
Livemusic2.46×Music & Radio
Ponytail5.11×Fashion & Accessoires
Largemouth bass4.38×Food & Beverages
Streetwear2.29×Fashion & Accessoires
Hobby Lobby1.69×Home & Garden
Florida1.6×Travel & Leisure
Golf Channel2.58×Sports
Universal Studios4.8×Movies & TV
Manchester United F.C.3.11×Sports
Spas1.63×Beauty & Wellness
Bass guitar2.14×Music & Radio
Jack Black4.96×Movies & TV
Kansas City Chiefs2.61×Sports
Metaphysics2.36×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Florida audience
TraitClusterScore
Luxury OrientationPREMIUM1.64
TravellingTHRILL1.56
Risk AppetiteTHRILL1.52
ExtroversionTHRILL1.44
PatriotismCONSERVATISM1.41
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for South Florida
CountryShare
United States71.5%
United Kingdom3.0%
Brazil3.0%

See South Florida audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does South Florida have in United States?

South Florida has an estimated audience of 14,950,445 people in United States, concentrated in Florida and Texas.

What is the gender split and age of South Florida fans?

52.3% of South Florida fans are female, 47.7% are male, with an average age of 42.7 years.

Which brands do South Florida fans like most?

South Florida fans show strongest brand affinity for Planet Fitness (3.12×), Diaper bag (4.43×), and Staples (Canada) (3.1×) over the country average.

Where do South Florida fans live in United States?

South Florida fans in United States are most concentrated in Florida (reach 10,008,113), Texas (reach 1,147,212), and California (reach 930,332). These three regions account for the largest share of the active audience.

What other brands do South Florida fans also like?

Beyond South Florida itself, the audience over-indexes on Diaper bag (4.43×), Staples (Canada) (3.1×), MSN (2.3×), and FIFA World Cup (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.