Rascasse Audience Intelligence

South Florida Audience in United States

A data profile of the people who buy, follow and care about South Florida in United States — modelled from more than twelve digital signal sources. South Florida has an estimated audience of 14,950,445 people in United States.

#45among Region in United States#130among POI in United States#206in Travel & Leisure

The average South Florida fan in United States is 42.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Anne Hathaway, Mortgage loans, Planet Fitness, with strongest over-indexing on Anne Hathaway (3.88× the country average).

Demographically, the South Florida audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South Florida fan in United States is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Anne Hathaway.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Florida profile in United States.

Audience size
15M
in United States
Gender
52.3%♀
47.7% male
Age
42.7
average years
Country rank
#2338
POI in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Florida fans

52.3% are female, 47.7% are male, average age 42.7.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for South Florida audience in United States
MetricValue
Female52.3%
Male47.7%
Average age42.7
Estimated audience size14,950,445
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the South Florida audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

71.5%

of the worldwide South Florida audience comes from United States.

Worldwide audience distribution share by country for South Florida
CountryShare
United States71.5%
United Kingdom3.0%
Brazil3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

South Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~8.5M8.60×
02Alabama~400K2.11×
03Georgia~700K1.41×
04Mississippi~200K1.39×
05Tennessee~400K1.31×
06Louisiana~200K1.28×
07South Carolina~300K1.27×
08North Carolina~500K1.11×
09Kentucky~200K1.08×
10Arkansas~100K1.06×
11Washington, District of Columbia~50K1.04×
12Virginia~400K1.03×
13Ohio~500K1.01×
14Nebraska~80K1.01×
15Connecticut~100K1.00×
16Maryland~300K0.98×
17New York~800K0.97×
18Indiana~300K0.95×
19New Jersey~400K0.94×
20Iowa~100K0.93×
21Rhode Island~40K0.92×
22Massachusetts~300K0.91×
23Texas~1M0.89×
24Delaware~40K0.89×
25Pennsylvania~400K0.88×
26Kansas~100K0.88×
27Michigan~300K0.87×
28Idaho~60K0.86×
29West Virginia~60K0.86×
30Vermont~20K0.84×
31Alaska~30K0.83×
32North Dakota~30K0.83×
33Oklahoma~100K0.82×
34South Dakota~30K0.82×
35Illinois~400K0.81×
36Missouri~200K0.80×
37New Hampshire~50K0.79×
38Maine~40K0.79×
39Hawaii~50K0.78×
40Montana~30K0.78×
41Nevada~100K0.75×
42Colorado~200K0.72×
43Utah~90K0.70×
44Wisconsin~200K0.69×
45New Mexico~50K0.68×
46Arizona~200K0.67×
47Minnesota~100K0.67×
48Oregon~100K0.60×
49Washington~200K0.56×
50California~800K0.51×
Fig. 06

Affinity by region

Affinity by region — South Florida, United States
0.51×1.00×8.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Florida audience
#·InterestCategoryAffinity×
01Daytona International SpeedwaySports4.05×
02Anne HathawayMovies & TV3.88×
03TrivagoTravel & Leisure3.69×
04Weather forecastingHome & Garden2.49×
05Microwave ovenHome & Garden2.26×
06Solar energyHome & Garden2.10×
07FedExBusiness & Career2.06×
08Mortgage loansBusiness & Career1.96×
09Real propertyHome & Garden1.92×
10InnovationBusiness & Career1.85×
11United Parcel ServiceBusiness & Career1.76×
12Planet FitnessSports1.72×
13IKEAHome & Garden1.72×
14Las VegasTravel & Leisure1.71×
15Theme parksTravel & Leisure1.70×
16Discount storesShopping1.64×
17Walt Disney WorldTravel & Leisure1.62×
18FloridaTravel & Leisure1.57×
19BarbecueFood & Beverages1.57×
20Home AppliancesHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Florida audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
IndulgenceJOY1.52×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Florida audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
CreativityOPEN0.90×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Florida have in United States?

South Florida has an estimated audience of 14,950,445 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of South Florida fans?

52.3% of South Florida fans are female, 47.7% are male, with an average age of 42.7 years.

03

Which brands do South Florida fans like most?

South Florida fans show strongest brand affinity for Anne Hathaway (3.88×), Mortgage loans (1.96×), and Planet Fitness (1.72×) over the country average.

04

Where do South Florida fans live in United States?

South Florida fans in United States are most concentrated in Florida (reach ~8.5M), Texas (reach ~1M), and California (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do South Florida fans also like?

Beyond South Florida itself, the audience over-indexes on Mortgage loans (1.96×), Planet Fitness (1.72×), Florida (1.57×), and Barbecue (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See South Florida audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for South Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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