South Florida Audience in United States

South Florida logo

South Florida has an estimated audience of 14,950,445 people in United States. 52.3% are female, 47.7% are male, average age 42.7. Top regions: Florida, Texas, California. Top brand affinities: Natural rubber, Bank account, Home construction, Nationality, Israel.

The average South Florida fan in United States is 42.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Natural rubber, Bank account, Home construction, with strongest over-indexing on Natural rubber (4.67× the country average). Demographically, the South Florida audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of South Florida fans

Demographic split for South Florida audience in United States
MetricValue
Female52.3%
Male47.7%
Average age42.7
Estimated audience size14,950,445

Audience persona

The typical South Florida fan in United States is balanced, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for South Florida in United States
RegionReachAffinity
Florida10,008,1139.89×
Texas1,147,2120.89×
California930,3320.57×
New York919,0201.1×
Georgia688,0921.49×
North Carolina491,3331.09×
Alabama482,1022.31×
Pennsylvania445,9490.89×
Illinois423,5680.85×
Ohio415,6110.9×
Tennessee395,5711.32×
Virginia389,7371.07×
New Jersey382,5381.01×
Michigan317,2580.81×
Massachusetts298,8391.01×
Maryland274,5201.07×
South Carolina262,2661.17×
Indiana235,6300.86×
Louisiana232,7641.21×
Arizona210,9170.69×
Mississippi179,2971.46×
Kentucky172,7380.92×
Missouri168,5070.7×
Connecticut160,1131.07×
Colorado159,6420.68×
Washington151,9570.51×
Wisconsin127,1690.57×
Minnesota124,1410.58×
Nevada104,5200.72×
Oklahoma103,1180.62×
Arkansas97,2160.79×
Iowa94,4500.77×
Kansas87,9360.75×
Oregon86,7200.51×
Utah68,7430.51×
Nebraska56,0690.75×
Washington, District of Columbia51,8391.15×
West Virginia48,6440.7×
Hawaii42,9110.67×
Rhode Island40,9150.86×
New Hampshire37,7910.64×
Maine34,8120.65×
Idaho34,6530.46×
Delaware32,6790.79×
New Mexico31,2350.42×
Montana15,1130.36×
Vermont14,1390.54×
Alaska13,8700.43×
South Dakota13,7240.4×
North Dakota13,3630.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Florida audience
BrandAffinityCategory
Natural rubber4.67×Cars & Mobility
Bank account3.29×Business & Career
Home construction1.57×Home & Garden
Nationality1.92×Politics & Society
Israel1.85×Travel & Leisure
Nebraska Cornhuskers football3.04×Sports
Progressive rock1.54×Music & Radio
Jesse Plemons2.51×Movies & TV
Panama2.03×Travel & Leisure
Urban horticulture1.84×Home & Garden
Kento Yamazaki5.45×Movies & TV
Jeep Grand Cherokee (WJ)3.02×Cars & Mobility
Jaws2.54×Movies & TV
Nurse education1.51×Kids & Family
Charlamagne Tha God4.26×Movies & TV
Glossier2.33×Beauty & Wellness
Jeep Wagoneer2.23×Cars & Mobility
Cachorro2.13×Pets & Animals
Meals on Wheels2.14×Food & Beverages
Queens College, City University of New York2.58×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Florida audience
TraitClusterScore
Luxury OrientationPREMIUM1.64
TravellingTHRILL1.56
Risk AppetiteTHRILL1.52
ExtroversionTHRILL1.44
PatriotismCONSERVATISM1.41
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for South Florida
CountryShare
United States71.5%
United Kingdom3.0%
Brazil3.0%

See South Florida audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does South Florida have in United States?

South Florida has an estimated audience of 14,950,445 people in United States, concentrated in Florida and Texas.

What is the gender split and age of South Florida fans?

52.3% of South Florida fans are female, 47.7% are male, with an average age of 42.7 years.

Which brands do South Florida fans like most?

South Florida fans show strongest brand affinity for Natural rubber (4.67×), Bank account (3.29×), and Home construction (1.57×) over the country average.

Where do South Florida fans live in United States?

South Florida fans in United States are most concentrated in Florida (reach 10,008,113), Texas (reach 1,147,212), and California (reach 930,332). These three regions account for the largest share of the active audience.

What other brands do South Florida fans also like?

Beyond South Florida itself, the audience over-indexes on Bank account (3.29×), Home construction (1.57×), Nationality (1.92×), and Israel (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.