South Florida Audience in Germany
South Florida has an estimated audience of 233,957 people in Germany. 43.9% are female, 56.1% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ryanair, Property finder, Dominican Republic, Livemusic, Florida.
The average South Florida fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ryanair, Property finder, Dominican Republic, with strongest over-indexing on Ryanair (4.33× the country average). Demographically, the South Florida audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of South Florida fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 39.1 |
| Estimated audience size | 233,957 |
Audience persona
The typical South Florida fan in Germany is more male, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 24,073 | 0.47× |
| Bayern | 19,215 | 0.51× |
| Baden-Württemberg | 13,241 | 0.41× |
| Hessen | 12,116 | 0.68× |
| Rheinland-Pfalz | 8,168 | 0.7× |
| Niedersachsen | 8,082 | 0.36× |
| Thüringen | 7,501 | 1.26× |
| Sachsen-Anhalt | 7,451 | 1.23× |
| Mecklenburg-Vorpommern | 6,758 | 1.51× |
| Brandenburg | 6,647 | 0.92× |
| Sachsen | 6,538 | 0.57× |
| Saarland | 6,369 | 2.22× |
| Berlin | 6,209 | 0.59× |
| Bremen | 6,153 | 3.08× |
| Schleswig-Holstein | 5,876 | 0.7× |
| Hamburg | 4,235 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 4.33× | Travel & Leisure |
| Property finder | 6.19× | Home & Garden |
| Dominican Republic | 15.53× | Travel & Leisure |
| Livemusic | 4.69× | Music & Radio |
| Florida | 9.6× | Travel & Leisure |
| Brewing | 6.09× | Food & Beverages |
| Batman | 3.08× | Movies & TV |
| Big Ben | 11.05× | Travel & Leisure |
| Arnold Schwarzenegger | 6.78× | Movies & TV |
| Do it yourself (DIY) | 2.39× | Home & Garden |
| Wizz Air | 6.93× | Travel & Leisure |
| Canada | 3.36× | Travel & Leisure |
| Fressnapf | 3.83× | Shopping |
| Skyscanner | 4.41× | Travel & Leisure |
| First-time buyer | 4.82× | Shopping |
| Gold mining | 9.42× | Business & Career |
| Etsy | 3.42× | Fashion & Accessoires |
| Lindsey Vonn | 4.03× | Sports |
| Ski resort | 3.88× | Travel & Leisure |
| Sun tanning | 7.3× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.48 |
| Sports Activity | POWER | 2.1 |
| Pet Ownership | JOY | 2.06 |
| Travelling | THRILL | 2.04 |
| Design Affinity | PREMIUM | 2.03 |
| Mindfulness | BALANCE | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.5% |
| United Kingdom | 3.0% |
| Brazil | 3.0% |
See South Florida audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does South Florida have in Germany?
South Florida has an estimated audience of 233,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of South Florida fans?
43.9% of South Florida fans are female, 56.1% are male, with an average age of 39.1 years.
Which brands do South Florida fans like most?
South Florida fans show strongest brand affinity for Ryanair (4.33×), Property finder (6.19×), and Dominican Republic (15.53×) over the country average.
Where do South Florida fans live in Germany?
South Florida fans in Germany are most concentrated in Nordrhein-Westfalen (reach 24,073), Bayern (reach 19,215), and Baden-Württemberg (reach 13,241). These three regions account for the largest share of the active audience.
What other brands do South Florida fans also like?
Beyond South Florida itself, the audience over-indexes on Property finder (6.19×), Dominican Republic (15.53×), Livemusic (4.69×), and Florida (9.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for South Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.