Rascasse Audience Intelligence

South Florida Audience in Germany

A data profile of the people who buy, follow and care about South Florida in Germany — modelled from more than twelve digital signal sources. South Florida has an estimated audience of 233,957 people in Germany.

#196among Region in Germany#2011among POI in Germany#1686in Travel & Leisure

The average South Florida fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Florida Keys, Ryanair, Google Wallet, with strongest over-indexing on Florida Keys (68.36× the country average).

Demographically, the South Florida audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical South Florida fan in Germany is more male, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Florida Keys.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Florida profile in Germany.

Audience size
234K
in Germany
Gender
43.9%♀
56.1% male
Age
39.1
average years
Country rank
#20537
POI in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Florida fans

43.9% are female, 56.1% are male, average age 39.1.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for South Florida audience in Germany
MetricValue
Female43.9%
Male56.1%
Average age39.1
Estimated audience size233,957
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the South Florida audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

1.1%

of the worldwide South Florida audience comes from Germany.

Worldwide audience distribution share by country for South Florida
CountryShare
United States71.5%
United Kingdom3.0%
Brazil3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Florida audience in Germany is strongest.

Fig. 05

Top regions by affinity

South Florida fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.37×
02Saarland~4K1.23×
03Mecklenburg-Vorpommern~5K1.10×
04Thüringen~6K1.05×
05Sachsen-Anhalt~6K1.04×
06Brandenburg~7K0.98×
07Hamburg~5K0.96×
08Schleswig-Holstein~8K0.95×
09Rheinland-Pfalz~10K0.94×
10Sachsen~10K0.92×
11Berlin~9K0.90×
12Hessen~20K0.88×
13Niedersachsen~20K0.86×
14Baden-Württemberg~30K0.82×
15Bayern~30K0.80×
16Nordrhein-Westfalen~40K0.75×
Fig. 06

Affinity by region

Affinity by region — South Florida, Germany
0.75×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Florida audience
#·InterestCategoryAffinity×
01Florida KeysTravel & Leisure68.36×
02Google WalletTechnology & Electronics20.00×
03Big BenTravel & Leisure11.74×
04Dominican RepublicTravel & Leisure8.11×
05FloridaTravel & Leisure7.42×
06Wizz AirTravel & Leisure5.51×
07Travel agencyTravel & Leisure5.21×
08Sunday BrunchKids & Family4.74×
09First-time buyerShopping4.38×
10SkyscannerTravel & Leisure4.31×
11Day spaBeauty & Wellness4.19×
12EasyJetTravel & Leisure3.52×
13HugendubelShopping3.14×
14RyanairTravel & Leisure3.10×
15Lindsey VonnSports2.94×
16CanadaTravel & Leisure2.93×
17Unique GiftsShopping2.90×
18Online newspaperNews2.56×
19Michael JacksonMusic & Radio2.15×
20TagesschauMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Florida audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.37×
TravellingTHRILL1.81×
ExtroversionTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Florida audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.50×
Family OrientationCONSERVATISM0.66×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Florida have in Germany?

South Florida has an estimated audience of 233,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of South Florida fans?

43.9% of South Florida fans are female, 56.1% are male, with an average age of 39.1 years.

03

Which brands do South Florida fans like most?

South Florida fans show strongest brand affinity for Florida Keys (68.36×), Ryanair (3.1×), and Google Wallet (20×) over the country average.

04

Where do South Florida fans live in Germany?

South Florida fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do South Florida fans also like?

Beyond South Florida itself, the audience over-indexes on Ryanair (3.1×), Google Wallet (20×), Big Ben (11.74×), and Skyscanner (4.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See South Florida audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for South Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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