A data profile of the people who buy, follow and care about India News in India — modelled from more than twelve digital signal sources. India News has an estimated audience of 6,004,331 people in India.
The average India News fan in India is 34.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
The key figures that characterise the India News profile in India.
14.7% are female, 85.3% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 14.7% |
| Male | 85.3% |
| Average age | 34.4 |
| Estimated audience size | 6,004,331 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide India News audience comes from India.
| Country | Share |
|---|---|
| India | 53.7% |
| United States | 12.7% |
| China | 3.7% |
Where the India News audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~20K | 2.75× | |
| 02 | Karnataka | ~400K | 2.58× | |
| 03 | Maharashtra | ~600K | 2.14× | |
| 04 | Haryana | ~100K | 1.65× | |
| 05 | Punjab (region) | ~100K | 1.57× | |
| 06 | Himachal Pradesh | ~30K | 1.27× | |
| 07 | Jammu and Kashmir | ~30K | 1.22× | |
| 08 | Telangana | ~100K | 1.21× | |
| 09 | Uttarakhand | ~30K | 1.15× | |
| 10 | Gujarat | ~200K | 1.05× | |
| 11 | West Bengal | ~200K | 0.93× | |
| 12 | Jharkhand | ~50K | 0.91× | |
| 13 | Sikkim | ~2K | 0.91× | |
| 14 | Uttar Pradesh | ~300K | 0.90× | |
| 15 | Tamil Nadu | ~100K | 0.88× | |
| 16 | Mizoram | ~3K | 0.80× | |
| 17 | Odisha | ~50K | 0.73× | |
| 18 | Madhya Pradesh | ~80K | 0.72× | |
| 19 | Meghalaya | ~4K | 0.72× | |
| 20 | Rajasthan | ~100K | 0.70× | |
| 21 | Assam | ~40K | 0.66× | |
| 22 | Bihar | ~70K | 0.60× | |
| 23 | Kerala | ~50K | 0.54× | |
| 24 | Manipur | ~4K | 0.53× | |
| 25 | Andhra Pradesh | ~40K | 0.50× | |
| 26 | Nagaland | ~2K | 0.47× | |
| 27 | Chhattisgarh | ~20K | 0.46× | |
| 28 | Tripura | ~4K | 0.45× | |
| 29 | Arunachal Pradesh | ~2K | 0.44× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for India News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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