A data profile of the people who buy, follow and care about Short story in India — modelled from more than twelve digital signal sources. Short story has an estimated audience of 5,835,905 people in India.
The average Short story fan in India is 31.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include ONEUS, Urdu, XXXTentacion, with strongest over-indexing on ONEUS (3.91× the country average).
Demographically, the Short story audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Short story fan in India is more male, around 31.6 years old, with strong Tradition tendencies and a notable affinity for ONEUS.
The key figures that characterise the Short story profile in India.
30.7% are female, 69.3% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 31.6 |
| Estimated audience size | 5,835,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Short story audience comes from India.
| Country | Share |
|---|---|
| United States | 17.4% |
| Brazil | 7.6% |
| Italy | 6.9% |
Where the Short story audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nagaland | ~8K | 1.95× | |
| 02 | Manipur | ~10K | 1.34× | |
| 03 | Uttarakhand | ~40K | 1.28× | |
| 04 | Meghalaya | ~8K | 1.25× | |
| 05 | Goa | ~7K | 1.22× | |
| 06 | Tripura | ~9K | 1.17× | |
| 07 | Tamil Nadu | ~200K | 1.15× | |
| 08 | Arunachal Pradesh | ~4K | 1.08× | |
| 09 | Chhattisgarh | ~40K | 1.03× | |
| 10 | Sikkim | ~3K | 1.02× | |
| 11 | Telangana | ~90K | 1.01× | |
| 12 | Mizoram | ~4K | 1.00× | |
| 13 | Jharkhand | ~50K | 0.98× | |
| 14 | West Bengal | ~200K | 0.95× | |
| 15 | Assam | ~50K | 0.92× | |
| 16 | Maharashtra | ~300K | 0.91× | |
| 17 | Madhya Pradesh | ~100K | 0.91× | |
| 18 | Kerala | ~80K | 0.90× | |
| 19 | Uttar Pradesh | ~200K | 0.85× | |
| 20 | Karnataka | ~100K | 0.83× | |
| 21 | Jammu and Kashmir | ~20K | 0.83× | |
| 22 | Bihar | ~90K | 0.82× | |
| 23 | Odisha | ~50K | 0.80× | |
| 24 | Andhra Pradesh | ~60K | 0.78× | |
| 25 | Punjab (region) | ~60K | 0.74× | |
| 26 | Haryana | ~60K | 0.73× | |
| 27 | Himachal Pradesh | ~20K | 0.72× | |
| 28 | Rajasthan | ~90K | 0.69× | |
| 29 | Gujarat | ~100K | 0.65× |
The strongest cross-interests of the Short story audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ONEUS | Music & Radio | 3.91× | ||
| 02 | Ghazal | Literature | 3.46× | ||
| 03 | Novel | Literature | 3.00× | ||
| 04 | BTS | Music & Radio | 2.82× | ||
| 05 | Urdu | Politics & Society | 2.73× | ||
| 06 | Hindustani classical music | Music & Radio | 2.71× | ||
| 07 | Spoken word | Business & Career | 2.52× | ||
| 08 | E-book readers | Technology & Electronics | 2.50× | ||
| 09 | Urdu poetry | Literature | 2.48× | ||
| 10 | Saudi Arabia | Travel & Leisure | 2.31× | ||
| 11 | Fiction books | Literature | 1.94× | ||
| 12 | Poetry | Literature | 1.87× | ||
| 13 | Dubai | Travel & Leisure | 1.85× | ||
| 14 | Harry Potter | Movies & TV | 1.80× | ||
| 15 | Acting | Business & Career | 1.72× | ||
| 16 | hotstar | Movies & TV | 1.62× | ||
| 17 | Pakistan | Travel & Leisure | 1.59× | ||
| 18 | Philosophy | Business & Career | 1.57× | ||
| 19 | XXXTentacion | Music & Radio | 1.56× | ||
| 20 | Bollywood movies | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.55× | |
| Individualism | JOY | 1.37× | |
| Risk Appetite | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| DIY Mentality | THRILL | 0.95× | |
| Sports Activity | POWER | 0.97× |
Short story has an estimated audience of 5,835,905 people in India, concentrated in Maharashtra and Uttar Pradesh.
30.7% of Short story fans are female, 69.3% are male, with an average age of 31.6 years.
Short story fans show strongest brand affinity for ONEUS (3.91×), Urdu (2.73×), and XXXTentacion (1.56×) over the country average.
Short story fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Short story itself, the audience over-indexes on Urdu (2.73×), XXXTentacion (1.56×), Bollywood movies (1.56×), and Harry Potter (1.8×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Short story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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