A data profile of the people who buy, follow and care about Spoken word in India — modelled from more than twelve digital signal sources. Spoken word has an estimated audience of 6,055,580 people in India.
Spoken word has an estimated audience of 6,055,580 people in India. 26.2% are female, 73.8% are male, average age 32.8. Top brand affinities: Zoom!, Poetry, Inspirational Quotes, truecaller, Short story.
Top brand affinities include Zoom!, Poetry, Inspirational Quotes, with strongest over-indexing on Zoom! (10.59× the country average).
Demographically, the Spoken word audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Spoken word fan in India is more male, around 32.8 years old, with strong Community Orientation tendencies and a notable affinity for Zoom!.
The key figures that characterise the Spoken word profile in India.
26.2% are female, 73.8% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 32.8 |
| Estimated audience size | 6,055,580 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Spoken word audience comes from India.
| Country | Share |
|---|---|
| United States | 27.0% |
| India | 7.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Spoken word audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zoom! | Business & Career | 10.59× | ||
| 02 | Inspirational Quotes | Business & Career | 6.09× | ||
| 03 | truecaller | Internet & Social Media | 3.82× | ||
| 04 | Fiverr | Business & Career | 3.19× | ||
| 05 | Library | Literature | 3.01× | ||
| 06 | Short story | Literature | 2.52× | ||
| 07 | Poetry | Literature | 2.15× | ||
| 08 | Wattpad | Internet & Social Media | 2.08× | ||
| 09 | Aesthetics | Home & Garden | 1.91× | ||
| 10 | Art exhibition | Arts & Culture | 1.88× | ||
| 11 | Musical instrument | Music & Radio | 1.80× | ||
| 12 | Self-love | Health | 1.77× | ||
| 13 | Sewing machine | Home & Garden | 1.74× | ||
| 14 | Diary | Kids & Family | 1.64× | ||
| 15 | Career development | Business & Career | 1.60× | ||
| 16 | Embroidery | Home & Garden | 1.59× | ||
| 17 | Fine art | Business & Career | 1.53× | ||
| 18 | Wikipedia | Internet & Social Media | 1.51× | ||
| 19 | Accounting | Business & Career | 1.51× | ||
| 20 | Local food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.32× | |
| Mindfulness | BALANCE | 1.42× | |
| Price Sensitivity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.41× | |
| Family Orientation | CONSERVATISM | 0.65× | |
| Tradition | CONSERVATISM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Spoken word. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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