A data profile of the people who buy, follow and care about Spoken word in Brazil — modelled from more than twelve digital signal sources. Spoken word has an estimated audience of 4,224,074 people in Brazil.
Spoken word has an estimated audience of 4,224,074 people in Brazil. 62.4% are female, 37.6% are male, average age 37.0. Top brand affinities: Instagram, Rock music, Bossa nova, Pop music, Country music.
Top brand affinities include Instagram, Rock music, Bossa nova, with strongest over-indexing on Instagram (1.65× the country average).
Demographically, the Spoken word audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Tradition, Individualism.
The typical Spoken word fan in Brazil is more female, around 37.0 years old, with strong Tradition tendencies and a notable affinity for Instagram.
The key figures that characterise the Spoken word profile in Brazil.
62.4% are female, 37.6% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 37.0 |
| Estimated audience size | 4,224,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Spoken word audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.0% |
| India | 7.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Spoken word audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bossa nova | Music & Radio | 2.95× | ||
| 02 | Spanish language | Politics & Society | 2.39× | ||
| 03 | Poetry | Literature | 1.92× | ||
| 04 | Jazz music | Music & Radio | 1.76× | ||
| 05 | Music download | Technology & Electronics | 1.75× | ||
| 06 | Public transport | Cars & Mobility | 1.75× | ||
| 07 | Hip hop music | Music & Radio | 1.72× | ||
| 08 | Rock music | Music & Radio | 1.70× | ||
| 09 | Soul music | Music & Radio | 1.70× | ||
| 10 | Pop music | Music & Radio | 1.68× | ||
| 11 | Esporte Clube Bahia | Sports | 1.67× | ||
| 12 | Tradition | Politics & Society | 1.66× | ||
| 13 | Internet & Social Media | 1.65× | |||
| 14 | MSN | News | 1.56× | ||
| 15 | Microsoft | Technology & Electronics | 1.56× | ||
| 16 | Electronic music | Music & Radio | 1.55× | ||
| 17 | Michael Jackson | Music & Radio | 1.54× | ||
| 18 | Spotify | Internet & Social Media | 1.53× | ||
| 19 | Country music | Music & Radio | 1.52× | ||
| 20 | Medicine | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.66× | |
| Individualism | JOY | 1.47× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.51× | |
| Luxury Orientation | PREMIUM | 0.65× | |
| Need for Security | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Spoken word. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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