A data profile of the people who buy, follow and care about Spoken word in United Kingdom — modelled from more than twelve digital signal sources. Spoken word has an estimated audience of 3,152,821 people in United Kingdom.
The average Spoken word fan in United Kingdom is 41.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Philanthropy, Poetry slam, with strongest over-indexing on Wikipedia (6.08× the country average).
Demographically, the Spoken word audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Spoken word fan in United Kingdom is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Spoken word profile in United Kingdom.
61.5% are female, 38.5% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 41.7 |
| Estimated audience size | 3,152,821 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Spoken word audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.0% |
| India | 7.3% |
| Brazil | 5.1% |
Where the Spoken word audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.31× | |
| 02 | West Midlands | ~200K | 1.21× | |
| 03 | East of England | ~300K | 1.09× | |
| 04 | South West | ~300K | 1.02× | |
| 05 | North East | ~100K | 1.01× | |
| 06 | Scotland | ~300K | 1.00× | |
| 07 | Yorkshire and the Humber | ~300K | 0.99× | |
| 08 | Wales | ~200K | 0.99× | |
| 09 | South East | ~400K | 0.97× | |
| 10 | East Midlands | ~200K | 0.97× | |
| 11 | Northern Ireland | ~90K | 0.97× | |
| 12 | North West | ~300K | 0.89× |
The strongest cross-interests of the Spoken word audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Poetry slam | Literature | 23.56× | ||
| 02 | Lyric poetry | Literature | 12.98× | ||
| 03 | Deep Purple | Music & Radio | 9.36× | ||
| 04 | Holiday Hypermarket | Travel & Leisure | 9.10× | ||
| 05 | New Testament | Politics & Society | 7.33× | ||
| 06 | Wikipedia | Internet & Social Media | 6.08× | ||
| 07 | Zootopia | Movies & TV | 5.83× | ||
| 08 | Philanthropy | Arts & Culture | 3.74× | ||
| 09 | Sketch comedy | Movies & TV | 3.66× | ||
| 10 | Book discussion club | Literature | 3.56× | ||
| 11 | Livemusic | Music & Radio | 3.45× | ||
| 12 | E-book readers | Technology & Electronics | 3.27× | ||
| 13 | Adoption | Kids & Family | 3.09× | ||
| 14 | Satire | Literature | 2.89× | ||
| 15 | Activism | Politics & Society | 2.65× | ||
| 16 | Broadway theatre | Travel & Leisure | 2.47× | ||
| 17 | Local food | Food & Beverages | 1.97× | ||
| 18 | Radio | Technology & Electronics | 1.87× | ||
| 19 | Hobby | Home & Garden | 1.78× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.79× | |
| Tradition | CONSERVATISM | 1.61× | |
| Spirituality | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.68× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Quality Awareness | PREMIUM | 0.85× |
Spoken word has an estimated audience of 3,152,821 people in United Kingdom, concentrated in England and South East.
61.5% of Spoken word fans are female, 38.5% are male, with an average age of 41.7 years.
Spoken word fans show strongest brand affinity for Wikipedia (6.08×), Philanthropy (3.74×), and Poetry slam (23.56×) over the country average.
Spoken word fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Spoken word itself, the audience over-indexes on Philanthropy (3.74×), Poetry slam (23.56×), Livemusic (3.45×), and Holiday Hypermarket (9.1×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Spoken word. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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