A data profile of the people who buy, follow and care about Spoken word in Italy — modelled from more than twelve digital signal sources. Spoken word has an estimated audience of 4,111,619 people in Italy.
The average Spoken word fan in Italy is 40.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Satire, New Testament, with strongest over-indexing on Wikipedia (5.82× the country average).
Demographically, the Spoken word audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Spoken word fan in Italy is more female, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Spoken word profile in Italy.
62.0% are female, 38.0% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 40.2 |
| Estimated audience size | 4,111,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Spoken word audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.0% |
| India | 7.3% |
| Brazil | 5.1% |
Where the Spoken word audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basilicata | ~50K | 1.24× | |
| 02 | Umbria | ~70K | 1.08× | |
| 03 | Trentino-Alto Adige/Südtirol | ~80K | 1.03× | |
| 04 | Friuli-Venezia Giulia | ~80K | 1.03× | |
| 05 | Abruzzo | ~90K | 1.02× | |
| 06 | Calabria | ~100K | 1.01× | |
| 07 | Sardinia | ~100K | 0.99× | |
| 08 | Liguria | ~100K | 0.99× | |
| 09 | Marche | ~100K | 0.99× | |
| 10 | Emilia-Romagna | ~300K | 0.95× | |
| 11 | Sicilia | ~300K | 0.94× | |
| 12 | Piedmont | ~300K | 0.94× | |
| 13 | Puglia | ~300K | 0.94× | |
| 14 | Tuscany | ~300K | 0.94× | |
| 15 | Campania | ~400K | 0.92× | |
| 16 | Veneto | ~300K | 0.92× | |
| 17 | Lazio | ~500K | 0.90× | |
| 18 | Lombardy | ~600K | 0.84× |
The strongest cross-interests of the Spoken word audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blood vessel | Health | 8.29× | ||
| 02 | New Testament | Politics & Society | 6.27× | ||
| 03 | Improvisation | Music & Radio | 6.08× | ||
| 04 | Wikipedia | Internet & Social Media | 5.82× | ||
| 05 | Satire | Literature | 4.16× | ||
| 06 | Rose | Home & Garden | 3.59× | ||
| 07 | Sanremo Music Festival | Music & Radio | 3.21× | ||
| 08 | Doctor of Medicine | Business & Career | 3.14× | ||
| 09 | General practitioner | Health | 3.03× | ||
| 10 | Self-awareness | Health | 2.73× | ||
| 11 | Musical theatre | Movies & TV | 2.32× | ||
| 12 | Volunteering | Politics & Society | 2.27× | ||
| 13 | Self-love | Health | 2.23× | ||
| 14 | Singer-songwriter | Music & Radio | 2.16× | ||
| 15 | Milk | Food & Beverages | 1.95× | ||
| 16 | Confectionery | Food & Beverages | 1.73× | ||
| 17 | Coop | Food & Beverages | 1.67× | ||
| 18 | Fiction books | Literature | 1.59× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.50× | ||
| 20 | Harry Potter | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.46× | |
| Mindfulness | BALANCE | 1.43× | |
| Community Orientation | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Need for Security | CONSERVATISM | 0.77× |
Spoken word has an estimated audience of 4,111,619 people in Italy, concentrated in Lombardy and Lazio.
62.0% of Spoken word fans are female, 38.0% are male, with an average age of 40.2 years.
Spoken word fans show strongest brand affinity for Wikipedia (5.82×), Satire (4.16×), and New Testament (6.27×) over the country average.
Spoken word fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Spoken word itself, the audience over-indexes on Satire (4.16×), New Testament (6.27×), Improvisation (6.08×), and Singer-songwriter (2.16×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Spoken word. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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