A data profile of the people who buy, follow and care about Urdu poetry in India — modelled from more than twelve digital signal sources. Urdu poetry has an estimated audience of 6,525,973 people in India.
Urdu poetry has an estimated audience of 6,525,973 people in India. 26.4% are female, 73.6% are male, average age 31.2. Top brand affinities: Poetry, Hindi, Hindustan, Psychology, Happiness.
Top brand affinities include Poetry, Hindi, Hindustan, with strongest over-indexing on Poetry (2.32× the country average).
Demographically, the Urdu poetry audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Urdu poetry fan in India is more male, around 31.2 years old, with strong Community Orientation tendencies and a notable affinity for Poetry.
The key figures that characterise the Urdu poetry profile in India.
26.4% are female, 73.6% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 31.2 |
| Estimated audience size | 6,525,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 9% |
of the worldwide Urdu poetry audience comes from India.
| Country | Share |
|---|---|
| India | 36.9% |
| United States | 11.1% |
| Pakistan | 10.7% |
The strongest cross-interests of the Urdu poetry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hindustan | Politics & Society | 2.91× | ||
| 02 | Fiverr | Business & Career | 2.56× | ||
| 03 | Short story | Literature | 2.48× | ||
| 04 | True Detective | Movies & TV | 2.33× | ||
| 05 | Poetry | Literature | 2.32× | ||
| 06 | Political science | Business & Career | 1.90× | ||
| 07 | Diary | Kids & Family | 1.83× | ||
| 08 | Passive income | Business & Career | 1.79× | ||
| 09 | Himalayas | Travel & Leisure | 1.75× | ||
| 10 | Musical instrument | Music & Radio | 1.72× | ||
| 11 | Videography | Internet & Social Media | 1.70× | ||
| 12 | Pakistan | Travel & Leisure | 1.67× | ||
| 13 | Psychology | Business & Career | 1.64× | ||
| 14 | Wholesale | Fashion & Accessoires | 1.62× | ||
| 15 | Hindi | Politics & Society | 1.61× | ||
| 16 | Happiness | Health | 1.60× | ||
| 17 | Volunteering | Politics & Society | 1.58× | ||
| 18 | Career development | Business & Career | 1.56× | ||
| 19 | Wikipedia | Internet & Social Media | 1.53× | ||
| 20 | Stand-up comedy | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.74× | |
| Convenience Orientation | PREMIUM | 1.46× | |
| Indulgence | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Urdu poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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