Rascasse Audience Intelligence

Short story Audience in Italy

A data profile of the people who buy, follow and care about Short story in Italy — modelled from more than twelve digital signal sources. Short story has an estimated audience of 7,828,235 people in Italy.

The average Short story fan in Italy is 42.0 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Campania, Lazio.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Short story profile in Italy.

Audience size
7.8M
in Italy
Gender
65.3%
34.7% male
Age
42.0
average years
Country rank
#732
Topic in Italy
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Short story fans

65.3% are female, 34.7% are male, average age 42.0.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Short story audience in Italy
MetricValue
Female65.3%
Male34.7%
Average age42.0
Estimated audience size7,828,235
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Short story audience in Italy
Age bracketShare%
16-1917%
20-2916%
30-3918%
40-4921%
50+29%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Short story audience comes from Italy.

Worldwide audience distribution share by country for Short story
CountryShare
United States17.4%
Brazil7.6%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Short story audience in Italy is strongest.

Fig. 05

Top regions by affinity

Short story fans by region: top regions in Italy
#RegionReachAffinity×
01Campania~1M1.12×
02Puglia~600K1.10×
03Sicilia~700K1.09×
04Aosta Valley~20K1.04×
05Lombardy~1.5M1.02×
06Tuscany~500K1.02×
07Basilicata~70K1.02×
08Emilia-Romagna~600K1.01×
09Calabria~200K1.01×
10Molise~40K1.01×
11Abruzzo~200K0.99×
12Marche~200K0.98×
13Friuli-Venezia Giulia~100K0.98×
14Veneto~600K0.97×
15Sardinia~200K0.96×
16Umbria~100K0.96×
17Lazio~900K0.95×
18Piedmont~500K0.95×
19Trentino-Alto Adige/Südtirol~100K0.95×
20Liguria~200K0.91×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Short story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →