Country music Audience in Mexico
Country music has an estimated audience of 6,949,960 people in Mexico. 49.5% are female, 50.5% are male, average age 32.7.
Demographically, the Country music audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Country music fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 32.7 |
| Estimated audience size | 6,949,960 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.38 |
| Spirituality | BALANCE | 1.37 |
| Creativity | OPEN | 1.37 |
| Urban Lifestyle | OPEN | 1.31 |
| Risk Appetite | THRILL | 1.29 |
| DIY Mentality | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
See Country music audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.