A data profile of the people who buy, follow and care about Country music in India — modelled from more than twelve digital signal sources. Country music has an estimated audience of 4,850,510 people in India.
The average Country music fan in India is 32.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Casino games, Massively multiplayer online games, Massively multiplayer online role-playing games, with strongest over-indexing on Casino games (2.66× the country average).
Demographically, the Country music audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Country music fan in India is more male, around 32.0 years old, with strong Extroversion tendencies and a notable affinity for Casino games.
The key figures that characterise the Country music profile in India.
24.5% are female, 75.5% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 32.0 |
| Estimated audience size | 4,850,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Country music audience comes from India.
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
Where the Country music audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Meghalaya | ~7K | 1.31× | |
| 02 | Sikkim | ~3K | 1.29× | |
| 03 | Goa | ~6K | 1.24× | |
| 04 | Nagaland | ~4K | 1.22× | |
| 05 | Manipur | ~7K | 1.13× | |
| 06 | Mizoram | ~4K | 1.13× | |
| 07 | Arunachal Pradesh | ~3K | 1.13× | |
| 08 | Tripura | ~7K | 1.11× | |
| 09 | Assam | ~50K | 0.95× | |
| 10 | Uttarakhand | ~20K | 0.95× | |
| 11 | Himachal Pradesh | ~20K | 0.94× | |
| 12 | Chhattisgarh | ~30K | 0.91× | |
| 13 | Jammu and Kashmir | ~20K | 0.90× | |
| 14 | Jharkhand | ~40K | 0.89× | |
| 15 | Andhra Pradesh | ~50K | 0.84× | |
| 16 | Karnataka | ~100K | 0.83× | |
| 17 | Odisha | ~40K | 0.83× | |
| 18 | Punjab (region) | ~50K | 0.82× | |
| 19 | Maharashtra | ~200K | 0.81× | |
| 20 | Haryana | ~50K | 0.80× | |
| 21 | Bihar | ~70K | 0.77× | |
| 22 | Madhya Pradesh | ~70K | 0.76× | |
| 23 | Kerala | ~60K | 0.76× | |
| 24 | Rajasthan | ~80K | 0.74× | |
| 25 | West Bengal | ~100K | 0.73× | |
| 26 | Telangana | ~50K | 0.73× | |
| 27 | Gujarat | ~100K | 0.72× | |
| 28 | Tamil Nadu | ~80K | 0.69× | |
| 29 | Uttar Pradesh | ~100K | 0.61× |
The strongest cross-interests of the Country music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Browser games | Games | 3.18× | ||
| 02 | Tabletop game | Games | 3.17× | ||
| 03 | Simulation games | Games | 2.79× | ||
| 04 | Casino games | Games | 2.66× | ||
| 05 | Massively multiplayer online role-playing games | Games | 2.65× | ||
| 06 | Massively multiplayer online games | Games | 2.63× | ||
| 07 | Strategy games | Games | 2.57× | ||
| 08 | Non-fiction books | Literature | 2.56× | ||
| 09 | Role-playing games | Games | 2.23× | ||
| 10 | Board games | Games | 2.16× | ||
| 11 | TV talkshows | Movies & TV | 2.14× | ||
| 12 | Poker | Games | 2.07× | ||
| 13 | Racing games | Games | 2.07× | ||
| 14 | Action games | Games | 2.05× | ||
| 15 | Musical theatre | Movies & TV | 1.97× | ||
| 16 | Online poker | Games | 1.90× | ||
| 17 | Sports games | Games | 1.82× | ||
| 18 | Dance music | Music & Radio | 1.63× | ||
| 19 | Classical music | Music & Radio | 1.62× | ||
| 20 | Card games | Games | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.02× | |
| Spirituality | BALANCE | 1.01× | |
| Mindfulness | BALANCE | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.82× | |
| Design Affinity | PREMIUM | 0.87× | |
| Patriotism | CONSERVATISM | 0.88× |
Country music has an estimated audience of 4,850,510 people in India, concentrated in Maharashtra and Uttar Pradesh.
24.5% of Country music fans are female, 75.5% are male, with an average age of 32.0 years.
Country music fans show strongest brand affinity for Casino games (2.66×), Massively multiplayer online games (2.63×), and Massively multiplayer online role-playing games (2.65×) over the country average.
Country music fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~100K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Country music itself, the audience over-indexes on Massively multiplayer online games (2.63×), Massively multiplayer online role-playing games (2.65×), Strategy games (2.57×), and Tabletop game (3.17×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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