A data profile of the people who buy, follow and care about Country music in Netherlands — modelled from more than twelve digital signal sources. Country music has an estimated audience of 2,696,908 people in Netherlands.
The average Country music fan in Netherlands is 44.2 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Toto (band), Libelle, Sunweb, with strongest over-indexing on Toto (band) (1.53× the country average).
Demographically, the Country music audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Country music fan in Netherlands is balanced, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for Toto (band).
The key figures that characterise the Country music profile in Netherlands.
51.1% are female, 48.9% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 44.2 |
| Estimated audience size | 2,696,908 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Country music audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
Where the Country music audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~500K | 1.21× | |
| 02 | Zuid-Holland | ~700K | 1.09× | |
| 03 | North Holland | ~500K | 1.08× | |
| 04 | Overijssel | ~200K | 1.05× | |
| 05 | Limburg | ~200K | 1.04× | |
| 06 | Drenthe | ~90K | 1.04× | |
| 07 | Gelderland | ~300K | 0.99× | |
| 08 | Friesland | ~100K | 0.98× | |
| 09 | Groningen | ~90K | 0.98× | |
| 10 | Flevoland | ~70K | 0.97× | |
| 11 | Zeeland | ~60K | 0.95× | |
| 12 | Utrecht | ~200K | 0.85× |
The strongest cross-interests of the Country music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eric Clapton | Music & Radio | 1.81× | ||
| 02 | Bob Dylan | Music & Radio | 1.74× | ||
| 03 | Paperback | Literature | 1.66× | ||
| 04 | Bee Gees | Music & Radio | 1.65× | ||
| 05 | Miss Etam | Food & Beverages | 1.63× | ||
| 06 | George Michael | Music & Radio | 1.62× | ||
| 07 | Ali B | Music & Radio | 1.60× | ||
| 08 | Pension | Business & Career | 1.59× | ||
| 09 | Ilse DeLange | Music & Radio | 1.58× | ||
| 10 | Plus Magazine | News | 1.58× | ||
| 11 | Libelle | Pets & Animals | 1.57× | ||
| 12 | Holland America Line | Travel & Leisure | 1.55× | ||
| 13 | Toto (band) | Music & Radio | 1.53× | ||
| 14 | Caregiver | Health | 1.53× | ||
| 15 | Ali (film) | Movies & TV | 1.53× | ||
| 16 | Old age | Politics & Society | 1.53× | ||
| 17 | Boudewijn de Groot | Movies & TV | 1.53× | ||
| 18 | Sunweb | Travel & Leisure | 1.52× | ||
| 19 | All-inclusive resort | Travel & Leisure | 1.52× | ||
| 20 | Burnout (psychology) | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.18× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Early Adopter Mentality | POWER | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.75× | |
| Social Media Usage | JOY | 0.77× |
Country music has an estimated audience of 2,696,908 people in Netherlands, concentrated in Zuid-Holland and North Holland.
51.1% of Country music fans are female, 48.9% are male, with an average age of 44.2 years.
Country music fans show strongest brand affinity for Toto (band) (1.53×), Libelle (1.57×), and Sunweb (1.52×) over the country average.
Country music fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~500K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Country music itself, the audience over-indexes on Libelle (1.57×), Sunweb (1.52×), Pension (1.59×), and All-inclusive resort (1.52×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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