A data profile of the people who buy, follow and care about Bingolotto in Sweden — modelled from more than twelve digital signal sources. Bingolotto has an estimated audience of 1,575,018 people in Sweden.
Bingolotto has an estimated audience of 1,575,018 people in Sweden. 72.1% are female, 27.9% are male, average age 54.0. Top brand affinities: Elgiganten, Tradera, Biltema, Systembolaget, Swedbank.
Top brand affinities include Elgiganten, Tradera, Biltema, with strongest over-indexing on Elgiganten (16.52× the country average).
Demographically, the Bingolotto audience skews more female with an average age of 54.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
The typical Bingolotto fan in Sweden is more female, around 54.0 years old, with strong Family Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Bingolotto profile in Sweden.
72.1% are female, 27.9% are male, average age 54.0.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 54.0 |
| Estimated audience size | 1,575,018 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 4% | |
| 30-39 | 5% | |
| 40-49 | 14% | |
| 50+ | 74% |
The strongest cross-interests of the Bingolotto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elgiganten | Shopping | 16.52× | ||
| 02 | Crossword | Games | 8.02× | ||
| 03 | Benny Andersson | Music & Radio | 6.44× | ||
| 04 | Pension | Business & Career | 5.69× | ||
| 05 | Tradera | Shopping | 4.47× | ||
| 06 | Biltema | Business & Career | 4.15× | ||
| 07 | Lottery | Games | 4.08× | ||
| 08 | Vattenfall | Home & Garden | 3.62× | ||
| 09 | Allsvenskan | Sports | 3.27× | ||
| 10 | Systembolaget | Shopping | 2.50× | ||
| 11 | Swedbank | Business & Career | 2.30× | ||
| 12 | Dinner | Food & Beverages | 2.22× | ||
| 13 | Lidl | Shopping | 1.97× | ||
| 14 | Tele2 | Technology & Electronics | 1.87× | ||
| 15 | Sveriges Television | Technology & Electronics | 1.86× | ||
| 16 | Ice Hockey World Championships | Sports | 1.82× | ||
| 17 | Stockholm | Travel & Leisure | 1.64× | ||
| 18 | Scandinavia | Travel & Leisure | 1.62× | ||
| 19 | Nature | Home & Garden | 1.56× | ||
| 20 | Family | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.50× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Quality Awareness | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Design Affinity | PREMIUM | 0.80× | |
| Spirituality | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Bingolotto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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