A data profile of the people who buy, follow and care about Landscaping in Sweden — modelled from more than twelve digital signal sources. Landscaping has an estimated audience of 1,285,152 people in Sweden.
Landscaping has an estimated audience of 1,285,152 people in Sweden. 55.9% are female, 44.1% are male, average age 45.6. Top brand affinities: Garden centre, Hemnet, Sveriges Television, Do it yourself (DIY), Biltema.
Top brand affinities include Garden centre, Hemnet, Sveriges Television, with strongest over-indexing on Garden centre (8.01× the country average).
Demographically, the Landscaping audience skews more female with an average age of 45.6, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation.
The typical Landscaping fan in Sweden is more female, around 45.6 years old, with strong DIY Mentality tendencies and a notable affinity for Garden centre.
The key figures that characterise the Landscaping profile in Sweden.
55.9% are female, 44.1% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 45.6 |
| Estimated audience size | 1,285,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Landscaping audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 7.3% |
| Germany | 4.0% |
The strongest cross-interests of the Landscaping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden centre | Home & Garden | 8.01× | ||
| 02 | Luxury real estate | Business & Career | 3.97× | ||
| 03 | Jotex | Shopping | 3.89× | ||
| 04 | Greenhouse | Home & Garden | 3.27× | ||
| 05 | Weaving | Fashion & Accessoires | 2.58× | ||
| 06 | Local food | Food & Beverages | 2.57× | ||
| 07 | Vintage clothing | Fashion & Accessoires | 2.45× | ||
| 08 | Renovation | Home & Garden | 2.44× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 2.36× | ||
| 10 | First-time buyer | Shopping | 2.36× | ||
| 11 | KappAhl | Fashion & Accessoires | 2.31× | ||
| 12 | Organic farming | Food & Beverages | 2.29× | ||
| 13 | JYSK | Home & Garden | 2.24× | ||
| 14 | Garden furniture | Home & Garden | 2.15× | ||
| 15 | Crochet | Home & Garden | 2.14× | ||
| 16 | Hemnet | Home & Garden | 1.98× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.98× | ||
| 18 | Flower | Home & Garden | 1.85× | ||
| 19 | Sveriges Television | Technology & Electronics | 1.59× | ||
| 20 | Biltema | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.33× | |
| Luxury Orientation | PREMIUM | 1.76× | |
| Quality Awareness | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Family Orientation | CONSERVATISM | 0.90× | |
| Extroversion | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Landscaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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