Rascasse Audience Intelligence

Landscaping Audience in Norway

A data profile of the people who buy, follow and care about Landscaping in Norway — modelled from more than twelve digital signal sources. Landscaping has an estimated audience of 539,226 people in Norway.

Landscaping has an estimated audience of 539,226 people in Norway. 50.0% are female, 50.0% are male, average age 45.9. Top brand affinities: Biltema, Do it yourself (DIY), First-time buyer, Local food, JYSK.

Top brand affinities include Biltema, Do it yourself (DIY), First-time buyer, with strongest over-indexing on Biltema (2.63× the country average).

Demographically, the Landscaping audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

The typical Landscaping fan in Norway is balanced, around 45.9 years old, with strong Design Affinity tendencies and a notable affinity for Biltema.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Landscaping profile in Norway.

Audience size
539K
in Norway
Gender
50.0%
50.0% male
Age
45.9
average years
Country rank
#718
Topic in Norway
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Landscaping fans

50.0% are female, 50.0% are male, average age 45.9.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Landscaping audience in Norway
MetricValue
Female50.0%
Male50.0%
Average age45.9
Estimated audience size539,226
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Landscaping audience in Norway
Age bracketShare%
16-198%
20-2914%
30-3916%
40-4924%
50+38%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Landscaping audience comes from Norway.

Worldwide audience distribution share by country for Landscaping
CountryShare
United States28.9%
United Kingdom7.3%
Germany4.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Landscaping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Landscaping audience
#·InterestCategoryAffinity×
01Department storeShopping4.53×
02First-time buyerShopping4.38×
03Flea marketHome & Garden4.26×
04Real estate investingBusiness & Career3.76×
05Day spaBeauty & Wellness3.48×
06GreenhouseHome & Garden3.38×
07Local foodFood & Beverages3.33×
08Do it yourself (DIY)Home & Garden2.80×
09RyanairTravel & Leisure2.76×
10Organic farmingFood & Beverages2.70×
11BiltemaBusiness & Career2.63×
12Garden furnitureHome & Garden2.40×
13KappAhlFashion & Accessoires2.37×
14JYSKHome & Garden2.25×
15RenovationHome & Garden1.96×
16FlowerHome & Garden1.84×
17Organic foodFood & Beverages1.80×
18Gina TricotFashion & Accessoires1.75×
19HobbyHome & Garden1.68×
20Alpine skiingSports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Landscaping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Landscaping audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.28×
DIY MentalityTHRILL1.97×
Luxury OrientationPREMIUM1.91×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Landscaping audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.75×
ExtroversionTHRILL0.84×
Quality AwarenessPREMIUM0.84×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Norway who actively search for Landscaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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