A data profile of the people who buy, follow and care about Landscaping in Ireland — modelled from more than twelve digital signal sources. Landscaping has an estimated audience of 993,215 people in Ireland.
Landscaping has an estimated audience of 993,215 people in Ireland. 59.0% are female, 41.0% are male, average age 44.5. Top brand affinities: IKEA, Do it yourself (DIY), Garden furniture, Garden centre, Efficient energy use.
Top brand affinities include IKEA, Do it yourself (DIY), Garden furniture, with strongest over-indexing on IKEA (1.64× the country average).
Demographically, the Landscaping audience skews more female with an average age of 44.5, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Landscaping fan in Ireland is more female, around 44.5 years old, with strong DIY Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the Landscaping profile in Ireland.
59.0% are female, 41.0% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 44.5 |
| Estimated audience size | 993,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 25% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Landscaping audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 7.3% |
| Germany | 4.0% |
The strongest cross-interests of the Landscaping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malta | Travel & Leisure | 3.26× | ||
| 02 | Fertilizer | Home & Garden | 2.34× | ||
| 03 | Lawn mower | Home & Garden | 2.09× | ||
| 04 | Hardware store | Home & Garden | 2.07× | ||
| 05 | Solar power | Home & Garden | 2.05× | ||
| 06 | Home automation | Technology & Electronics | 2.05× | ||
| 07 | Microwave oven | Home & Garden | 2.03× | ||
| 08 | Efficient energy use | Technology & Electronics | 1.92× | ||
| 09 | Garden centre | Home & Garden | 1.90× | ||
| 10 | Garden furniture | Home & Garden | 1.84× | ||
| 11 | Zoo | Kids & Family | 1.82× | ||
| 12 | Home insurance | Business & Career | 1.67× | ||
| 13 | IKEA | Home & Garden | 1.64× | ||
| 14 | Rail transport | Travel & Leisure | 1.64× | ||
| 15 | Renewable energy | Business & Career | 1.62× | ||
| 16 | Folic acid | Health | 1.62× | ||
| 17 | Solar energy | Home & Garden | 1.59× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.58× | ||
| 19 | B&Q | Shopping | 1.51× | ||
| 20 | Public transport | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.69× | |
| Quality Awareness | PREMIUM | 1.48× | |
| Convenience Orientation | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Urban Lifestyle | OPEN | 0.81× | |
| Extroversion | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Landscaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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