A data profile of the people who buy, follow and care about Country music in Indonesia — modelled from more than twelve digital signal sources. Country music has an estimated audience of 2,685,996 people in Indonesia.
The average Country music fan in Indonesia is 35.3 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Alexis (singer), Casino games, Non-fiction books, with strongest over-indexing on Alexis (singer) (1.62× the country average).
Demographically, the Country music audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Need for Security, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Country music fan in Indonesia is more male, around 35.3 years old, with strong Need for Security tendencies and a notable affinity for Alexis (singer).
The key figures that characterise the Country music profile in Indonesia.
39.8% are female, 60.2% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 35.3 |
| Estimated audience size | 2,685,996 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Country music audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
Where the Country music audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Sulawesi | ~100K | 3.34× | |
| 02 | Gorontalo (disambiguation)(2) | ~10K | 1.25× | |
| 03 | North Kalimantan | ~10K | 1.14× | |
| 04 | Papua (province) | ~20K | 1.07× | |
| 05 | Bangka-Belitung Islands | ~10K | 1.06× | |
| 06 | Bali | ~60K | 1.05× | |
| 07 | Maluku | ~10K | 1.05× | |
| 08 | North Maluku | ~10K | 1.05× | |
| 09 | Bengkulu | ~20K | 1.02× | |
| 10 | West Sulawesi | ~10K | 1.02× | |
| 11 | West Papua | ~8K | 1.00× | |
| 12 | Southeast Sulawesi | ~20K | 0.99× | |
| 13 | Central Sulawesi | ~20K | 0.98× | |
| 14 | Central Kalimantan | ~20K | 0.98× | |
| 15 | East Nusa Tenggara | ~30K | 0.97× | |
| 16 | Jambi | ~30K | 0.96× | |
| 17 | West Nusa Tenggara | ~30K | 0.95× | |
| 18 | Riau Islands | ~30K | 0.95× | |
| 19 | Aceh | ~30K | 0.94× | |
| 20 | South Kalimantan | ~30K | 0.94× | |
| 21 | West Sumatra | ~40K | 0.93× | |
| 22 | West Kalimantan | ~40K | 0.93× | |
| 23 | South Sumatra | ~60K | 0.92× | |
| 24 | Riau | ~60K | 0.92× | |
| 25 | Lampung | ~50K | 0.92× | |
| 26 | East Kalimantan | ~40K | 0.92× | |
| 27 | South Sulawesi | ~70K | 0.90× | |
| 28 | Special Region of Yogyakarta | ~40K | 0.89× | |
| 29 | North Sumatra | ~100K | 0.85× | |
| 30 | Jakarta | ~200K | 0.82× | |
| 31 | Banten | ~90K | 0.82× | |
| 32 | Central Java | ~200K | 0.72× | |
| 33 | East Java | ~200K | 0.69× | |
| 34 | West Java | ~300K | 0.65× |
The strongest cross-interests of the Country music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-fiction books | Literature | 2.43× | ||
| 02 | Browser games | Games | 2.32× | ||
| 03 | Tabletop game | Games | 2.29× | ||
| 04 | Casino games | Games | 2.27× | ||
| 05 | Word games | Games | 2.21× | ||
| 06 | Detective fiction | Literature | 1.99× | ||
| 07 | Casino | Games | 1.85× | ||
| 08 | Google Books | Literature | 1.84× | ||
| 09 | Dancehalls | Music & Radio | 1.77× | ||
| 10 | Strategy games | Games | 1.76× | ||
| 11 | Love & Sex | Kids & Family | 1.76× | ||
| 12 | Board games | Games | 1.74× | ||
| 13 | Ballet | Music & Radio | 1.64× | ||
| 14 | Alexis (singer) | Music & Radio | 1.62× | ||
| 15 | Simulation games | Games | 1.62× | ||
| 16 | Creative Commons | Technology & Electronics | 1.61× | ||
| 17 | Poker | Games | 1.60× | ||
| 18 | Musical theatre | Movies & TV | 1.58× | ||
| 19 | Erlang (programming language) | Technology & Electronics | 1.58× | ||
| 20 | TV game shows | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.24× | |
| Design Affinity | PREMIUM | 1.22× | |
| Risk Appetite | THRILL | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.66× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.82× |
Country music has an estimated audience of 2,685,996 people in Indonesia, concentrated in West Java and East Java.
39.8% of Country music fans are female, 60.2% are male, with an average age of 35.3 years.
Country music fans show strongest brand affinity for Alexis (singer) (1.62×), Casino games (2.27×), and Non-fiction books (2.43×) over the country average.
Country music fans in Indonesia are most concentrated in West Java (reach ~300K), East Java (reach ~200K), and Central Java (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Country music itself, the audience over-indexes on Casino games (2.27×), Non-fiction books (2.43×), Casino (1.85×), and Google Books (1.84×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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