A data profile of the people who buy, follow and care about Country music in Colombia — modelled from more than twelve digital signal sources. Country music has an estimated audience of 4,671,967 people in Colombia.
Country music has an estimated audience of 4,671,967 people in Colombia. 54.6% are female, 45.4% are male, average age 36.3. Top brand affinities: Incentive, Satellite Internet access, Tax break, Eudora, Kansas, EMC Corporation.
Top brand affinities include Incentive, Satellite Internet access, Tax break, with strongest over-indexing on Incentive (1.8× the country average).
Demographically, the Country music audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Country music fan in Colombia is balanced, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Incentive.
The key figures that characterise the Country music profile in Colombia.
54.6% are female, 45.4% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 36.3 |
| Estimated audience size | 4,671,967 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Country music audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
The strongest cross-interests of the Country music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eudora, Kansas | Travel & Leisure | 1.91× | ||
| 02 | Tax break | Politics & Society | 1.90× | ||
| 03 | Incentive | Business & Career | 1.80× | ||
| 04 | Satellite Internet access | Technology & Electronics | 1.68× | ||
| 05 | SOCAR | Business & Career | 1.66× | ||
| 06 | EMC Corporation | Technology & Electronics | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Career Orientation | POWER | 0.75× | |
| Indulgence | JOY | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.34× | |
| Individualism | JOY | 0.36× | |
| Creativity | OPEN | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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