A data profile of the people who buy, follow and care about Country music in South Africa — modelled from more than twelve digital signal sources. Country music has an estimated audience of 1,150,399 people in South Africa.
Country music has an estimated audience of 1,150,399 people in South Africa. 52.9% are female, 47.1% are male, average age 38.1. Top brand affinities: Springbok, Huisgenoot, Broom, Landman (oil worker), Benjamin Netanyahu.
Top brand affinities include Springbok, Huisgenoot, Broom, with strongest over-indexing on Springbok (1.56× the country average).
Demographically, the Country music audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Social Media Usage, Spirituality.
The typical Country music fan in South Africa is balanced, around 38.1 years old, with strong Social Media Usage tendencies and a notable affinity for Springbok.
The key figures that characterise the Country music profile in South Africa.
52.9% are female, 47.1% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 38.1 |
| Estimated audience size | 1,150,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Country music audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
The strongest cross-interests of the Country music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Juanita du Plessis | Music & Radio | 3.75× | ||
| 02 | Música sertaneja | Music & Radio | 3.73× | ||
| 03 | Rockabilly | Fashion & Accessoires | 3.61× | ||
| 04 | Beeld | News | 2.27× | ||
| 05 | Landman (oil worker) | Topic | 2.23× | ||
| 06 | Die Burger | News | 2.15× | ||
| 07 | Heavy metal guitar | Music & Radio | 2.13× | ||
| 08 | Huisgenoot | News | 2.05× | ||
| 09 | Benjamin Netanyahu | Politics & Society | 2.05× | ||
| 10 | American folk music | Music & Radio | 1.97× | ||
| 11 | Tree house | Kids & Family | 1.84× | ||
| 12 | Taylor Swift | Music & Radio | 1.72× | ||
| 13 | Insect | Pets & Animals | 1.62× | ||
| 14 | Grandparent | Kids & Family | 1.62× | ||
| 15 | Broom | Home & Garden | 1.61× | ||
| 16 | Springbok | Sports | 1.56× | ||
| 17 | Non-fiction books | Literature | 1.56× | ||
| 18 | Slot machine | Games | 1.55× | ||
| 19 | Film score | Music & Radio | 1.54× | ||
| 20 | Ancient history | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.98× | |
| Spirituality | BALANCE | 0.86× | |
| Patriotism | CONSERVATISM | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.68× | |
| Travelling | THRILL | 0.76× | |
| Patriotism | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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