A data profile of the people who buy, follow and care about Broom in South Africa — modelled from more than twelve digital signal sources. Broom has an estimated audience of 987,220 people in South Africa.
Broom has an estimated audience of 987,220 people in South Africa. 68.1% are female, 31.9% are male, average age 45.5. Top brand affinities: LinkedIn, Airbnb, Pet food, Energy conservation, Air travel.
Top brand affinities include LinkedIn, Airbnb, Pet food, with strongest over-indexing on LinkedIn (1.57× the country average).
Demographically, the Broom audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Pet Ownership, Sustainability.
The typical Broom fan in South Africa is more female, around 45.5 years old, with strong Pet Ownership tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Broom profile in South Africa.
68.1% are female, 31.9% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 45.5 |
| Estimated audience size | 987,220 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 38% |
of the worldwide Broom audience comes from South Africa.
| Country | Share |
|---|---|
| India | 35.1% |
| United States | 7.0% |
| Pakistan | 6.6% |
The strongest cross-interests of the Broom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy conservation | Home & Garden | 5.73× | ||
| 02 | Homeowner association | Business & Career | 5.73× | ||
| 03 | Meghan Markle | Fashion & Accessoires | 3.21× | ||
| 04 | Garden centre | Home & Garden | 3.16× | ||
| 05 | Fertilizer | Home & Garden | 2.50× | ||
| 06 | Crime fiction | Literature | 2.44× | ||
| 07 | Sustainable energy | Home & Garden | 2.41× | ||
| 08 | Garden furniture | Home & Garden | 2.30× | ||
| 09 | Efficient energy use | Technology & Electronics | 2.29× | ||
| 10 | Ecotourism | Business & Career | 2.05× | ||
| 11 | Pet food | Pets & Animals | 1.99× | ||
| 12 | Crocs | Fashion & Accessoires | 1.80× | ||
| 13 | Kitchenware | Home & Garden | 1.67× | ||
| 14 | Theme parks | Travel & Leisure | 1.63× | ||
| 15 | Country music | Music & Radio | 1.61× | ||
| 16 | Microwave oven | Home & Garden | 1.58× | ||
| 17 | Internet & Social Media | 1.57× | |||
| 18 | Innovation | Business & Career | 1.57× | ||
| 19 | Airbnb | Travel & Leisure | 1.55× | ||
| 20 | Air travel | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.99× | |
| Sustainability | BALANCE | 1.94× | |
| Quality Awareness | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.62× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Extroversion | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Broom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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