Rascasse Audience Intelligence

Broom Audience in United States

A data profile of the people who buy, follow and care about Broom in United States — modelled from more than twelve digital signal sources. Broom has an estimated audience of 1,282,555 people in United States.

#7842among Topic in United States#1011in Home & Garden

The average Broom fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reddit, Dollar General, Subway, with strongest over-indexing on Reddit (2.37× the country average).

Demographically, the Broom audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Broom fan in United States is more female, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for Reddit.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broom profile in United States.

Audience size
1.3M
in United States
Gender
64.1%♀
35.9% male
Age
41.5
average years
Country rank
#19896
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broom fans

64.1% are female, 35.9% are male, average age 41.5.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Broom audience in United States
MetricValue
Female64.1%
Male35.9%
Average age41.5
Estimated audience size1,282,555
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Broom audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Broom audience comes from United States.

Worldwide audience distribution share by country for Broom
CountryShare
India35.1%
United States7.0%
Pakistan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broom audience in United States is strongest.

Fig. 05

Top regions by affinity

Broom fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.33×
02California~200K1.24×
03Louisiana~20K1.18×
04Mississippi~10K1.18×
05Kentucky~20K1.17×
06Georgia~50K1.16×
07New Jersey~40K1.15×
08New York~80K1.12×
09Arkansas~10K1.10×
10Indiana~30K1.09×
11Pennsylvania~50K1.08×
12Nebraska~7K1.08×
13Arizona~30K1.07×
14Oklahoma~20K1.07×
15Florida~90K1.06×
16North Carolina~40K1.06×
17Maryland~20K1.06×
18Alabama~20K1.06×
19Illinois~40K1.05×
20Virginia~30K1.05×
21Kansas~10K1.04×
22Massachusetts~30K1.03×
23South Carolina~20K1.03×
24Connecticut~10K1.02×
25Michigan~30K1.01×
26Washington~30K1.01×
27Tennessee~30K0.99×
28Nevada~10K0.99×
29Hawaii~5K0.98×
30Colorado~20K0.97×
31Iowa~10K0.97×
32North Dakota~3K0.97×
33Ohio~40K0.96×
34Utah~10K0.96×
35New Mexico~6K0.96×
36Washington, District of Columbia~4K0.96×
37Oregon~10K0.95×
38Minnesota~20K0.94×
39Rhode Island~4K0.94×
40Delaware~3K0.94×
41West Virginia~6K0.93×
42Missouri~20K0.92×
43Wisconsin~20K0.92×
44South Dakota~3K0.92×
45Idaho~6K0.89×
46Alaska~2K0.86×
47New Hampshire~4K0.85×
48Maine~4K0.85×
49Vermont~2K0.83×
50Montana~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Broom, United States
0.81×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broom audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages2.88×
02Microwave ovenHome & Garden2.63×
03Hardware storeHome & Garden2.53×
04Real propertyHome & Garden2.43×
05RedditInternet & Social Media2.37×
06Britney SpearsMusic & Radio2.28×
07PharmacyBusiness & Career2.19×
08Charitable organizationPolitics & Society2.10×
09MenardsHome & Garden2.05×
10Veterinary medicineBusiness & Career1.98×
11SubwayFood & Beverages1.96×
12GeneticsKids & Family1.89×
13Dollar GeneralShopping1.84×
14J. C. PenneyShopping1.79×
15TraditionPolitics & Society1.75×
16IKEAHome & Garden1.73×
17Nonprofit organizationPolitics & Society1.69×
18McDonald'sFood & Beverages1.63×
19Shopping mallsShopping1.51×
20Texas RoadhouseFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broom audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.60×
IndividualismJOY1.54×
DIY MentalityTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broom audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
Risk AppetiteTHRILL0.78×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Broom have in United States?

Broom has an estimated audience of 1,282,555 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Broom fans?

64.1% of Broom fans are female, 35.9% are male, with an average age of 41.5 years.

03

Which brands do Broom fans like most?

Broom fans show strongest brand affinity for Reddit (2.37×), Dollar General (1.84×), and Subway (1.96×) over the country average.

04

Where do Broom fans live in United States?

Broom fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Broom fans also like?

Beyond Broom itself, the audience over-indexes on Dollar General (1.84×), Subway (1.96×), Hardware store (2.53×), and Real property (2.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Broom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Broom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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