Broom Audience in United States

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Broom has an estimated audience of 1,282,555 people in United States. 64.1% are female, 35.9% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, The Historian, Eurail, Parral, Chihuahua.

The average Broom fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (17.5× the country average). Demographically, the Broom audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Broom fans

Demographic split for Broom audience in United States
MetricValue
Female64.1%
Male35.9%
Average age41.5
Estimated audience size1,282,555

Audience persona

The typical Broom fan in United States is more female, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Broom in United States
RegionReachAffinity
California185,0331.31×
Texas152,9791.39×
Florida99,0381.14×
New York86,8061.21×
Georgia47,1841.19×
Pennsylvania46,1121.07×
Illinois45,9821.08×
North Carolina41,9231.09×
Ohio38,1740.97×
New Jersey38,0901.17×
Michigan35,6271.06×
Virginia33,0931.06×
Arizona28,7641.1×
Washington27,5311.07×
Massachusetts26,8601.06×
Tennessee26,8231.04×
Indiana25,7271.1×
Maryland24,5791.11×
Colorado20,4821.01×
South Carolina19,7181.02×
Louisiana19,6291.19×
Missouri19,3910.94×
Alabama18,8501.05×
Minnesota17,8510.97×
Kentucky17,6181.1×
Wisconsin17,2120.89×
Oklahoma15,4281.08×
Oregon14,3790.98×
Connecticut12,9011×
Nevada12,3501×
Mississippi11,9911.13×
Arkansas11,2311.06×
Utah10,9620.95×
Kansas10,5051.04×
Iowa10,1300.96×
Nebraska6,5571.02×
New Mexico5,9630.93×
West Virginia5,3380.89×
Idaho5,2970.82×
Hawaii5,0780.92×
New Hampshire4,0700.81×
Washington, District of Columbia4,0271.04×
Rhode Island3,8510.94×
Maine3,7540.82×
Delaware2,9660.84×
Montana2,4260.68×
South Dakota2,4110.81×
North Dakota2,3150.88×
Alaska1,8680.68×
Vermont1,6210.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Broom audience
BrandAffinityCategory
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Isla Holbox13.62×Travel & Leisure
Regional styles of Mexican music1.55×Music & Radio
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Girolando cattle11.16×Pets & Animals
Étouffée10.3×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.57×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV
Lilongwe11.54×Travel & Leisure
Jab Tak Hai Jaan9.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Broom audience
TraitClusterScore
Risk AppetiteTHRILL1.89
CreativityOPEN1.26
IndulgenceJOY1.25
Price SensitivityPREMIUM1.21
DIY MentalityTHRILL1.2
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Broom
CountryShare
India35.1%
United States7.0%
Pakistan6.6%

See Broom audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Broom have in United States?

Broom has an estimated audience of 1,282,555 people in United States, concentrated in California and Texas.

What is the gender split and age of Broom fans?

64.1% of Broom fans are female, 35.9% are male, with an average age of 41.5 years.

Which brands do Broom fans like most?

Broom fans show strongest brand affinity for Mathcore (17.5×), Google Home (11.64×), and The Historian (16.48×) over the country average.

Where do Broom fans live in United States?

Broom fans in United States are most concentrated in California (reach 185,033), Texas (reach 152,979), and Florida (reach 99,038). These three regions account for the largest share of the active audience.

What other brands do Broom fans also like?

Beyond Broom itself, the audience over-indexes on Google Home (11.64×), The Historian (16.48×), Eurail (16.57×), and Parral, Chihuahua (9.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Broom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.