A data profile of the people who buy, follow and care about Broom in India — modelled from more than twelve digital signal sources. Broom has an estimated audience of 6,429,303 people in India.
Broom has an estimated audience of 6,429,303 people in India. 41.4% are female, 58.6% are male, average age 39.1. Top brand affinities: Home Appliances, Internet celebrity, Robotic vacuum cleaner, Microwave oven, Insect repellent.
Top brand affinities include Home Appliances, Internet celebrity, Robotic vacuum cleaner, with strongest over-indexing on Home Appliances (2.4× the country average).
Demographically, the Broom audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Broom fan in India is more male, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Home Appliances.
The key figures that characterise the Broom profile in India.
41.4% are female, 58.6% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 39.1 |
| Estimated audience size | 6,429,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 15% |
of the worldwide Broom audience comes from India.
| Country | Share |
|---|---|
| India | 35.1% |
| United States | 7.0% |
| Pakistan | 6.6% |
The strongest cross-interests of the Broom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robotic vacuum cleaner | Home & Garden | 18.97× | ||
| 02 | 1. FC Köln | Sports | 17.43× | ||
| 03 | VfL Wolfsburg | Sports | 17.33× | ||
| 04 | Eintracht Frankfurt | Sports | 16.93× | ||
| 05 | Borussia Mönchengladbach | Sports | 15.42× | ||
| 06 | Insect repellent | Health | 10.46× | ||
| 07 | Clothes iron | Fashion & Accessoires | 9.05× | ||
| 08 | Dishwasher | Home & Garden | 5.71× | ||
| 09 | Home insurance | Business & Career | 5.57× | ||
| 10 | Microwave oven | Home & Garden | 3.33× | ||
| 11 | Kitchenware | Home & Garden | 3.32× | ||
| 12 | Dyson | Home & Garden | 3.08× | ||
| 13 | Sugar substitute | Food & Beverages | 2.92× | ||
| 14 | Fertilizer | Home & Garden | 2.82× | ||
| 15 | Home Appliances | Home & Garden | 2.40× | ||
| 16 | Internet celebrity | Internet & Social Media | 2.39× | ||
| 17 | Furniture | Home & Garden | 1.85× | ||
| 18 | Refrigerator | Home & Garden | 1.85× | ||
| 19 | Innovation | Business & Career | 1.83× | ||
| 20 | Energy | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.59× | |
| Career Orientation | POWER | 1.85× | |
| Indulgence | JOY | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Broom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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