A data profile of the people who buy, follow and care about Springbok in South Africa — modelled from more than twelve digital signal sources. Springbok has an estimated audience of 2,263,195 people in South Africa.
Springbok has an estimated audience of 2,263,195 people in South Africa. 40.0% are female, 60.0% are male, average age 39.4. Top brand affinities: Rugby World Cup, Max Verstappen, Country music, Hostel, Renewable energy.
Top brand affinities include Rugby World Cup, Max Verstappen, Country music, with strongest over-indexing on Rugby World Cup (3.12× the country average).
Demographically, the Springbok audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Indulgence.
The typical Springbok fan in South Africa is more male, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Rugby World Cup.
The key figures that characterise the Springbok profile in South Africa.
40.0% are female, 60.0% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 39.4 |
| Estimated audience size | 2,263,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Springbok audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 58.4% |
| United Kingdom | 10.9% |
| Brazil | 8.3% |
The strongest cross-interests of the Springbok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Angling | Sports | 3.21× | ||
| 02 | Motorboat | Cars & Mobility | 3.13× | ||
| 03 | Rugby World Cup | Sports | 3.12× | ||
| 04 | Hostel | Travel & Leisure | 2.86× | ||
| 05 | Cricket World Cup | Sports | 2.43× | ||
| 06 | Fertilizer | Home & Garden | 2.41× | ||
| 07 | PGA Tour | Sports | 2.37× | ||
| 08 | Max Verstappen | Sports | 2.12× | ||
| 09 | Sustainable energy | Home & Garden | 2.12× | ||
| 10 | Toyota Land Cruiser | Cars & Mobility | 2.02× | ||
| 11 | Renewable energy | Business & Career | 1.89× | ||
| 12 | Ecotourism | Business & Career | 1.71× | ||
| 13 | Ultimate Fighting Championship | Sports | 1.69× | ||
| 14 | Butcher | Food & Beverages | 1.69× | ||
| 15 | Hunting | Sports | 1.68× | ||
| 16 | Fishing | Sports | 1.61× | ||
| 17 | Emirates | Travel & Leisure | 1.61× | ||
| 18 | Country music | Music & Radio | 1.56× | ||
| 19 | Volleyball | Sports | 1.54× | ||
| 20 | Solar power | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.59× | |
| Indulgence | JOY | 1.50× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.53× | |
| Social Media Usage | JOY | 0.70× | |
| Need for Security | CONSERVATISM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Springbok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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