A data profile of the people who buy, follow and care about Blick in Switzerland — modelled from more than twelve digital signal sources. Blick has an estimated audience of 1,703,060 people in Switzerland.
Blick has an estimated audience of 1,703,060 people in Switzerland. 46.7% are female, 53.3% are male, average age 39.5. Top brand affinities: Bild, Transfermarkt, Real property, Mikaela Shiffrin, UBS.
Top brand affinities include Bild, Transfermarkt, Real property, with strongest over-indexing on Bild (2.62× the country average).
Demographically, the Blick audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Blick fan in Switzerland is balanced, around 39.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Bild.
The key figures that characterise the Blick profile in Switzerland.
46.7% are female, 53.3% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 39.5 |
| Estimated audience size | 1,703,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Blick audience comes from Switzerland.
| Country | Share |
|---|---|
| Switzerland | 49.5% |
| Germany | 14.6% |
| United States | 4.0% |
The strongest cross-interests of the Blick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transfermarkt | Sports | 4.24× | ||
| 02 | Mikaela Shiffrin | Sports | 4.24× | ||
| 03 | SC Freiburg | Sports | 4.24× | ||
| 04 | Borussia Dortmund | Sports | 3.34× | ||
| 05 | Real property | Home & Garden | 2.96× | ||
| 06 | ZDF | Movies & TV | 2.96× | ||
| 07 | Bild | News | 2.62× | ||
| 08 | Beatrice Egli | Music & Radio | 2.58× | ||
| 09 | Helene Fischer | Music & Radio | 2.42× | ||
| 10 | Viral video | Internet & Social Media | 2.38× | ||
| 11 | Contemporary R&B | Music & Radio | 2.34× | ||
| 12 | Hornbach | Shopping | 1.98× | ||
| 13 | FIS Alpine Ski World Cup | Sports | 1.97× | ||
| 14 | Instant messaging | Internet & Social Media | 1.95× | ||
| 15 | Charity and causes | Business & Career | 1.89× | ||
| 16 | Radio | Technology & Electronics | 1.83× | ||
| 17 | Festival | Music & Radio | 1.73× | ||
| 18 | Electronics | Technology & Electronics | 1.73× | ||
| 19 | Wikipedia | Internet & Social Media | 1.70× | ||
| 20 | UBS | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.72× | |
| Community Orientation | OPEN | 1.57× | |
| Spirituality | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.61× | |
| Sustainability | BALANCE | 0.75× | |
| Urban Lifestyle | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Blick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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