Blick Audience in Germany
Blick has an estimated audience of 342,144 people in Germany. 53.4% are female, 46.6% are male, average age 41.7. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Home Office, Alaska, Unique Gifts, Israel, The Journey (1959 film).
The average Blick fan in Germany is 41.7 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Home Office, Alaska, Unique Gifts, with strongest over-indexing on Home Office (1.96× the country average). Demographically, the Blick audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Blick fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 41.7 |
| Estimated audience size | 342,144 |
Audience persona
The typical Blick fan in Germany is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 346,867 | 5.31× |
| Bayern | 90,374 | 1.17× |
| Nordrhein-Westfalen | 55,273 | 0.53× |
| Hessen | 31,661 | 0.87× |
| Niedersachsen | 26,471 | 0.57× |
| Sachsen | 23,658 | 1.01× |
| Rheinland-Pfalz | 17,339 | 0.72× |
| Berlin | 15,781 | 0.74× |
| Schleswig-Holstein | 13,793 | 0.8× |
| Mecklenburg-Vorpommern | 9,231 | 1.01× |
| Brandenburg | 8,100 | 0.54× |
| Hamburg | 7,638 | 0.71× |
| Thüringen | 7,075 | 0.58× |
| Sachsen-Anhalt | 5,737 | 0.46× |
| Saarland | 3,577 | 0.61× |
| Bremen | 1,559 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.96× | Business & Career |
| Alaska | 4.21× | Travel & Leisure |
| Unique Gifts | 1.57× | Shopping |
| Israel | 2.13× | Travel & Leisure |
| The Journey (1959 film) | 14.28× | Movies & TV |
| Birthday Gifts | 1.57× | Kids & Family |
| Google Analytics | 2.25× | Internet & Social Media |
| Time (magazine) | 1.73× | News |
| Esra Erol | 4.3× | Movies & TV |
| Snow White (Fables) | 1.62× | Literature |
| Home Delivery | 1.92× | Food & Beverages |
| Emperor Entertainment Group | 2.43× | Business & Career |
| Sailor | 3.09× | Travel & Leisure |
| Godzilla (1954 film) | 2.99× | Movies & TV |
| Preacher (comics) | 4.07× | Literature |
| Tuscany | 2.74× | Travel & Leisure |
| Golden Gate | 2.8× | Games |
| Jura Mountains | 2.76× | Travel & Leisure |
| Medieval fantasy | 5.27× | Literature |
| Volvo V60 | 2.16× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.44 |
| Pet Ownership | JOY | 1.31 |
| Community Orientation | OPEN | 1.28 |
| DIY Mentality | THRILL | 1.13 |
| Tradition | CONSERVATISM | 1.08 |
| Sports Activity | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 53.2% |
| Germany | 10.7% |
| Spain | 4.2% |
See Blick audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Blick have in Germany?
Blick has an estimated audience of 342,144 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Blick fans?
53.4% of Blick fans are female, 46.6% are male, with an average age of 41.7 years.
Which brands do Blick fans like most?
Blick fans show strongest brand affinity for Home Office (1.96×), Alaska (4.21×), and Unique Gifts (1.57×) over the country average.
Where do Blick fans live in Germany?
Blick fans in Germany are most concentrated in Baden-Württemberg (reach 346,867), Bayern (reach 90,374), and Nordrhein-Westfalen (reach 55,273). These three regions account for the largest share of the active audience.
What other brands do Blick fans also like?
Beyond Blick itself, the audience over-indexes on Alaska (4.21×), Unique Gifts (1.57×), Israel (2.13×), and The Journey (1959 film) (14.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.