A data profile of the people who buy, follow and care about FIS Alpine Ski World Cup in Switzerland — modelled from more than twelve digital signal sources. FIS Alpine Ski World Cup has an estimated audience of 1,337,005 people in Switzerland.
FIS Alpine Ski World Cup has an estimated audience of 1,337,005 people in Switzerland. 43.3% are female, 56.7% are male, average age 43.9. Top brand affinities: Marco Odermatt, Lindsey Vonn, Mikaela Shiffrin, Lara Gut, FIS Alpine World Ski Championships.
Top brand affinities include Marco Odermatt, Lindsey Vonn, Mikaela Shiffrin, with strongest over-indexing on Marco Odermatt (11.52× the country average).
Demographically, the FIS Alpine Ski World Cup audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
The typical FIS Alpine Ski World Cup fan in Switzerland is more male, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Marco Odermatt.
The key figures that characterise the FIS Alpine Ski World Cup profile in Switzerland.
43.3% are female, 56.7% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 43.9 |
| Estimated audience size | 1,337,005 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide FIS Alpine Ski World Cup audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.0% |
| Italy | 15.1% |
| Germany | 9.5% |
The strongest cross-interests of the FIS Alpine Ski World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine World Ski Championships | Sports | 17.59× | ||
| 02 | Alpine skiing combined | Sports | 16.76× | ||
| 03 | Mikaela Shiffrin | Sports | 15.96× | ||
| 04 | Tina Weirather | Sports | 14.48× | ||
| 05 | Manuel Feller | Sports | 14.16× | ||
| 06 | Lindsey Vonn | Sports | 13.92× | ||
| 07 | Marcel Hirscher | Sports | 13.39× | ||
| 08 | Marco Odermatt | Sports | 11.52× | ||
| 09 | Downhill | Movies & TV | 11.27× | ||
| 10 | Lara Gut | Sports | 11.02× | ||
| 11 | Vincent Kriechmayr | Sports | 10.47× | ||
| 12 | Simon Ammann | Sports | 10.43× | ||
| 13 | Beat Feuz | Sports | 10.43× | ||
| 14 | Winter Olympic Games | Sports | 6.93× | ||
| 15 | Jutta Leerdam | Sports | 6.93× | ||
| 16 | Franjo von Allmen | Sports | 4.34× | ||
| 17 | SRF Sport | Sports | 4.09× | ||
| 18 | FC Thun | Sports | 3.88× | ||
| 19 | Alpine skiing | Sports | 3.78× | ||
| 20 | Schweizer Radio und Fernsehen | Movies & TV | 2.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.87× | |
| Price Sensitivity | PREMIUM | 1.73× | |
| Early Adopter Mentality | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.38× | |
| Sustainability | BALANCE | 0.66× | |
| Healthy Lifestyle | BALANCE | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for FIS Alpine Ski World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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