Rascasse Audience Intelligence

Schweizer Radio und Fernsehen Audience in Switzerland

A data profile of the people who buy, follow and care about Schweizer Radio und Fernsehen in Switzerland — modelled from more than twelve digital signal sources. Schweizer Radio und Fernsehen has an estimated audience of 3,331,386 people in Switzerland.

#1among TV Channel in Switzerland
#4in Movies & TV

Schweizer Radio und Fernsehen has an estimated audience of 3,331,386 people in Switzerland. 46.7% are female, 53.3% are male, average age 38.8. Top brand affinities: Coop, Swiss International Air Lines, FIS Alpine Ski World Cup, Transfermarkt, Ski resort.

Top brand affinities include Coop, Swiss International Air Lines, FIS Alpine Ski World Cup, with strongest over-indexing on Coop (1.59× the country average).

Demographically, the Schweizer Radio und Fernsehen audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

The typical Schweizer Radio und Fernsehen fan in Switzerland is balanced, around 38.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Coop.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Schweizer Radio und Fernsehen profile in Switzerland.

Audience size
3.3M
in Switzerland
Gender
46.7%♀
53.3% male
Age
38.8
average years
Country rank
#68
TV Channel in Switzerland
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Schweizer Radio und Fernsehen

46.7% are female, 53.3% are male, average age 38.8.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Schweizer Radio und Fernsehen audience in Switzerland
MetricValue
Female46.7%
Male53.3%
Average age38.8
Estimated audience size3,331,386
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Schweizer Radio und Fernsehen audience in Switzerland
Age bracketShare%
16-1918%
20-2923%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

52.1%

of the worldwide Schweizer Radio und Fernsehen audience comes from Switzerland.

Worldwide audience distribution share by country for Schweizer Radio und Fernsehen
CountryShare
Switzerland52.1%
Germany18.3%
Austria2.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schweizer Radio und Fernsehen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schweizer Radio und Fernsehen audience
#·InterestCategoryAffinity×
01TransfermarktSports2.84×
02FC SionSports2.84×
03Beatrice EgliMusic & Radio2.84×
04Mikaela ShiffrinSports2.84×
05Winter Olympic GamesSports2.84×
06HeadphonesTechnology & Electronics2.84×
07Helene FischerMusic & Radio2.73×
08Air conditioningTechnology & Electronics2.62×
09FIS Alpine Ski World CupSports2.56×
10Borussia DortmundSports2.28×
11Ski resortTravel & Leisure2.07×
12GarminTechnology & Electronics2.06×
13ZermattTravel & Leisure2.02×
14Schlager musicMusic & Radio1.84×
15Alpine skiingSports1.73×
16Swiss International Air LinesTravel & Leisure1.63×
17Renewable energyBusiness & Career1.62×
18CoopFood & Beverages1.59×
19FC Bayern MunichSports1.55×
20FC ZürichSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schweizer Radio und Fernsehen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schweizer Radio und Fernsehen audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.70×
IndulgenceJOY1.37×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schweizer Radio und Fernsehen audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Luxury OrientationPREMIUM0.79×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Schweizer Radio und Fernsehen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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