A data profile of the people who buy, follow and care about Schweizer Radio und Fernsehen in Germany — modelled from more than twelve digital signal sources. Schweizer Radio und Fernsehen has an estimated audience of 1,171,912 people in Germany.
The average Schweizer Radio und Fernsehen fan in Germany is 41.3 years old, more male, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.
Top brand affinities include ZDF, Sportschau, Postbank, with strongest over-indexing on ZDF (2.51× the country average).
Demographically, the Schweizer Radio und Fernsehen audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Schweizer Radio und Fernsehen fan in Germany is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for ZDF.
The key figures that characterise the Schweizer Radio und Fernsehen profile in Germany.
33.6% are female, 66.4% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 41.3 |
| Estimated audience size | 1,171,912 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 20% |
of the worldwide Schweizer Radio und Fernsehen audience comes from Germany.
| Country | Share |
|---|---|
| Switzerland | 52.1% |
| Germany | 18.3% |
| Austria | 2.7% |
Where the Schweizer Radio und Fernsehen audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~400K | 2.75× | |
| 02 | Bayern | ~200K | 1.31× | |
| 03 | Berlin | ~70K | 1.26× | |
| 04 | Hessen | ~100K | 1.21× | |
| 05 | Hamburg | ~30K | 1.03× | |
| 06 | Sachsen | ~50K | 0.92× | |
| 07 | Schleswig-Holstein | ~40K | 0.90× | |
| 08 | Thüringen | ~30K | 0.89× | |
| 09 | Rheinland-Pfalz | ~50K | 0.88× | |
| 10 | Mecklenburg-Vorpommern | ~20K | 0.84× | |
| 11 | Nordrhein-Westfalen | ~200K | 0.83× | |
| 12 | Niedersachsen | ~90K | 0.76× | |
| 13 | Bremen | ~7K | 0.73× | |
| 14 | Brandenburg | ~30K | 0.71× | |
| 15 | Saarland | ~9K | 0.63× | |
| 16 | Sachsen-Anhalt | ~20K | 0.57× |
The strongest cross-interests of the Schweizer Radio und Fernsehen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dolly Parton | Music & Radio | 4.71× | ||
| 02 | Herbert Grönemeyer | Music & Radio | 3.18× | ||
| 03 | TV game shows | Movies & TV | 2.58× | ||
| 04 | ZDF | Movies & TV | 2.51× | ||
| 05 | Sportschau | Sports | 2.40× | ||
| 06 | Brad Pitt | Movies & TV | 2.35× | ||
| 07 | TV talkshows | Movies & TV | 2.29× | ||
| 08 | Solar energy | Home & Garden | 2.06× | ||
| 09 | ProSieben | Movies & TV | 1.99× | ||
| 10 | Tabloid (newspaper format) | Literature | 1.94× | ||
| 11 | Newspapers | Literature | 1.92× | ||
| 12 | Postbank | Business & Career | 1.87× | ||
| 13 | NFL | Sports | 1.80× | ||
| 14 | Markus Lanz | Movies & TV | 1.79× | ||
| 15 | Internet & Social Media | 1.71× | |||
| 16 | Religion | Business & Career | 1.71× | ||
| 17 | Aral AG | Cars & Mobility | 1.68× | ||
| 18 | Used car | Cars & Mobility | 1.60× | ||
| 19 | Tipico | Games | 1.57× | ||
| 20 | Online newspaper | News | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.06× | |
| Spirituality | BALANCE | 1.77× | |
| Convenience Orientation | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.48× | |
| Risk Appetite | THRILL | 0.54× | |
| Travelling | THRILL | 0.58× |
Schweizer Radio und Fernsehen has an estimated audience of 1,171,912 people in Germany, concentrated in Baden-Württemberg and Bayern.
33.6% of Schweizer Radio und Fernsehen fans are female, 66.4% are male, with an average age of 41.3 years.
Schweizer Radio und Fernsehen fans show strongest brand affinity for ZDF (2.51×), Sportschau (2.4×), and Postbank (1.87×) over the country average.
Schweizer Radio und Fernsehen fans in Germany are most concentrated in Baden-Württemberg (reach ~400K), Bayern (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Schweizer Radio und Fernsehen itself, the audience over-indexes on Sportschau (2.4×), Postbank (1.87×), Solar energy (2.06×), and Reddit (1.71×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Schweizer Radio und Fernsehen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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