Schweizer Radio und Fernsehen Audience in Germany
Schweizer Radio und Fernsehen has an estimated audience of 1,170,914 people in Germany. 33.6% are female, 66.4% are male, average age 41.3. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Sportschau, ZDF, Markus Lanz, Thomas Gottschalk, ProSieben.
The average Schweizer Radio und Fernsehen fan in Germany is 41.3 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Sportschau, ZDF, Markus Lanz, with strongest over-indexing on Sportschau (2.34× the country average). Demographically, the Schweizer Radio und Fernsehen audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Schweizer Radio und Fernsehen fans
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 41.3 |
| Estimated audience size | 1,170,914 |
Audience persona
The typical Schweizer Radio und Fernsehen fan in Germany is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Sportschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 431,046 | 2.7× |
| Bayern | 245,926 | 1.31× |
| Nordrhein-Westfalen | 225,181 | 0.88× |
| Hessen | 111,230 | 1.25× |
| Niedersachsen | 89,764 | 0.79× |
| Berlin | 70,105 | 1.34× |
| Sachsen | 52,979 | 0.92× |
| Rheinland-Pfalz | 52,089 | 0.89× |
| Schleswig-Holstein | 39,590 | 0.94× |
| Hamburg | 28,132 | 1.06× |
| Brandenburg | 25,649 | 0.71× |
| Thüringen | 24,281 | 0.81× |
| Sachsen-Anhalt | 16,442 | 0.54× |
| Mecklenburg-Vorpommern | 16,411 | 0.73× |
| Bremen | 6,992 | 0.7× |
| Saarland | 6,210 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sportschau | 2.34× | Sports |
| ZDF | 2.24× | Movies & TV |
| Markus Lanz | 2.22× | Movies & TV |
| Thomas Gottschalk | 2.06× | Movies & TV |
| ProSieben | 1.97× | Movies & TV |
| Used car | 1.51× | Cars & Mobility |
| Der Spiegel | 1.61× | News |
| NFL | 1.71× | Sports |
| Tabloid (newspaper format) | 1.73× | Literature |
| Dyson | 1.75× | Home & Garden |
| BUNTE.de | 1.67× | Internet & Social Media |
| Reinhard Mey | 2.13× | Music & Radio |
| TV talkshows | 1.75× | Movies & TV |
| Pay television | 1.5× | Movies & TV |
| TV game shows | 1.84× | Movies & TV |
| Dolly Parton | 2.97× | Music & Radio |
| BMW Motorrad | 1.88× | Cars & Mobility |
| Bundestag | 1.83× | Politics & Society |
| Brad Pitt | 1.62× | Movies & TV |
| Andy Borg | 1.64× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.94 |
| Spirituality | BALANCE | 1.3 |
| Need for Security | CONSERVATISM | 1.17 |
| Convenience Orientation | PREMIUM | 1.1 |
| DIY Mentality | THRILL | 1.01 |
| Creativity | OPEN | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 51.4% |
| Germany | 19.0% |
| Austria | 2.8% |
See Schweizer Radio und Fernsehen audiences in other countries
- Schweizer Radio und Fernsehen — United States
- Schweizer Radio und Fernsehen — United Kingdom
- Schweizer Radio und Fernsehen — France
- Schweizer Radio und Fernsehen — Italy
- Schweizer Radio und Fernsehen — Spain
- Schweizer Radio und Fernsehen — Brazil
- Schweizer Radio und Fernsehen — Japan
- Schweizer Radio und Fernsehen — South Korea
- Schweizer Radio und Fernsehen — India
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Schweizer Radio und Fernsehen have in Germany?
Schweizer Radio und Fernsehen has an estimated audience of 1,170,914 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Schweizer Radio und Fernsehen fans?
33.6% of Schweizer Radio und Fernsehen fans are female, 66.4% are male, with an average age of 41.3 years.
Which brands do Schweizer Radio und Fernsehen fans like most?
Schweizer Radio und Fernsehen fans show strongest brand affinity for Sportschau (2.34×), ZDF (2.24×), and Markus Lanz (2.22×) over the country average.
Where do Schweizer Radio und Fernsehen fans live in Germany?
Schweizer Radio und Fernsehen fans in Germany are most concentrated in Baden-Württemberg (reach 431,046), Bayern (reach 245,926), and Nordrhein-Westfalen (reach 225,181). These three regions account for the largest share of the active audience.
What other brands do Schweizer Radio und Fernsehen fans also like?
Beyond Schweizer Radio und Fernsehen itself, the audience over-indexes on ZDF (2.24×), Markus Lanz (2.22×), Thomas Gottschalk (2.06×), and ProSieben (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schweizer Radio und Fernsehen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.