A data profile of the people who buy, follow and care about Marco Odermatt in Switzerland — modelled from more than twelve digital signal sources. Marco Odermatt has an estimated audience of 2,286,227 people in Switzerland.
The average Marco Odermatt fan in Switzerland is 43.8 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include FIS Alpine Ski World Cup, Mikaela Shiffrin, Winter Olympic Games, with strongest over-indexing on FIS Alpine Ski World Cup (11.52× the country average).
Demographically, the Marco Odermatt audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Marco Odermatt fan in Switzerland is more male, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for FIS Alpine Ski World Cup.
The key figures that characterise the Marco Odermatt profile in Switzerland.
44.2% are female, 55.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 43.8 |
| Estimated audience size | 2,286,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 30% |
Where the Marco Odermatt audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Nidwalden | ~20K | 2.41× | |
| 02 | Canton of Obwalden | ~10K | 1.70× | |
| 03 | Graubünden | ~90K | 1.68× | |
| 04 | Canton of Bern | ~400K | 1.58× | |
| 05 | Luzern | ~100K | 1.56× | |
| 06 | Schwyz | ~50K | 1.38× | |
| 07 | Valais | ~100K | 1.24× | |
| 08 | Uri | ~9K | 1.12× | |
| 09 | Canton of St. Gallen | ~100K | 1.04× | |
| 10 | Canton of Zug | ~30K | 0.99× | |
| 11 | Aargau | ~100K | 0.98× | |
| 12 | Canton of Zürich | ~400K | 0.97× | |
| 13 | Thurgau | ~60K | 0.96× | |
| 14 | Solothurn | ~50K | 0.84× | |
| 15 | Vaud | ~200K | 0.82× | |
| 16 | Fribourg | ~70K | 0.81× | |
| 17 | Canton of Glarus | ~6K | 0.77× | |
| 18 | Appenzell Ausserrhoden | ~8K | 0.76× | |
| 19 | Basel-Landschaft | ~40K | 0.74× | |
| 20 | Ticino | ~70K | 0.72× | |
| 21 | Appenzell Innerrhoden | ~2K | 0.70× | |
| 22 | Jura | ~10K | 0.63× | |
| 23 | Schaffhausen | ~10K | 0.62× | |
| 24 | Neuchatel | ~30K | 0.57× | |
| 25 | Basel-City | ~50K | 0.51× | |
| 26 | Canton of Geneva | ~60K | 0.38× |
The strongest cross-interests of the Marco Odermatt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ski jumping | Sports | 13.89× | ||
| 02 | FIS Alpine Ski World Cup | Sports | 11.52× | ||
| 03 | Mikaela Shiffrin | Sports | 9.50× | ||
| 04 | Atomic Skis | Sports | 9.10× | ||
| 05 | FIS Alpine World Ski Championships | Sports | 9.06× | ||
| 06 | Winter Olympic Games | Sports | 7.95× | ||
| 07 | Ice Hockey World Championships | Sports | 6.02× | ||
| 08 | Helene Fischer | Music & Radio | 3.55× | ||
| 09 | FC Sion | Sports | 3.46× | ||
| 10 | Freestyle skiing | Sports | 3.35× | ||
| 11 | Beatrice Egli | Music & Radio | 3.34× | ||
| 12 | Ski resort | Travel & Leisure | 3.12× | ||
| 13 | Alpine skiing | Sports | 3.07× | ||
| 14 | Tour de France | Sports | 2.92× | ||
| 15 | Transfermarkt | Sports | 2.58× | ||
| 16 | Swiss International Air Lines | Travel & Leisure | 1.86× | ||
| 17 | Bild | News | 1.68× | ||
| 18 | Coop | Food & Beverages | 1.60× | ||
| 19 | FIFA World Cup | Sports | 1.53× | ||
| 20 | Nature | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.59× | |
| Patriotism | CONSERVATISM | 1.46× | |
| Sports Activity | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Creativity | OPEN | 0.79× |
Marco Odermatt has an estimated audience of 2,286,227 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
44.2% of Marco Odermatt fans are female, 55.8% are male, with an average age of 43.8 years.
Marco Odermatt fans show strongest brand affinity for FIS Alpine Ski World Cup (11.52×), Mikaela Shiffrin (9.5×), and Winter Olympic Games (7.95×) over the country average.
Marco Odermatt fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~400K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Marco Odermatt itself, the audience over-indexes on Mikaela Shiffrin (9.5×), Winter Olympic Games (7.95×), Ski jumping (13.89×), and Bild (1.68×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Marco Odermatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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