A data profile of the people who buy, follow and care about Franjo von Allmen in Switzerland — modelled from more than twelve digital signal sources. Franjo von Allmen has an estimated audience of 1,096,558 people in Switzerland.
Franjo von Allmen has an estimated audience of 1,096,558 people in Switzerland. 47.7% are female, 52.3% are male, average age 41.7. Top brand affinities: FIS Alpine Ski World Cup, Bild, Ski resort, Winter Olympic Games, Aldi.
Top brand affinities include FIS Alpine Ski World Cup, Bild, Ski resort, with strongest over-indexing on FIS Alpine Ski World Cup (4.34× the country average).
Demographically, the Franjo von Allmen audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Sports Activity.
The typical Franjo von Allmen fan in Switzerland is balanced, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for FIS Alpine Ski World Cup.
The key figures that characterise the Franjo von Allmen profile in Switzerland.
47.7% are female, 52.3% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 41.7 |
| Estimated audience size | 1,096,558 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
The strongest cross-interests of the Franjo von Allmen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ski jumping | Sports | 4.66× | ||
| 02 | FIS Alpine Ski World Cup | Sports | 4.34× | ||
| 03 | Winter Olympic Games | Sports | 4.12× | ||
| 04 | Atomic Skis | Sports | 3.88× | ||
| 05 | Half marathon | Sports | 3.56× | ||
| 06 | Ski resort | Travel & Leisure | 3.29× | ||
| 07 | The North Face | Fashion & Accessoires | 2.63× | ||
| 08 | Freestyle skiing | Sports | 2.47× | ||
| 09 | Mikaela Shiffrin | Sports | 2.46× | ||
| 10 | Track and field | Sports | 2.44× | ||
| 11 | Beatrice Egli | Music & Radio | 2.43× | ||
| 12 | Helene Fischer | Music & Radio | 2.22× | ||
| 13 | Tour de France | Sports | 2.05× | ||
| 14 | Novak Djokovic | Sports | 2.00× | ||
| 15 | Alpine skiing | Sports | 1.98× | ||
| 16 | FC Basel | Sports | 1.63× | ||
| 17 | FC Zürich | Sports | 1.62× | ||
| 18 | Bild | News | 1.58× | ||
| 19 | Aldi | Shopping | 1.58× | ||
| 20 | Bicycle | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.65× | |
| Sports Activity | POWER | 1.29× | |
| Patriotism | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Creativity | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Franjo von Allmen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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