A data profile of the people who buy, follow and care about Novak Djokovic in Switzerland — modelled from more than twelve digital signal sources. Novak Djokovic has an estimated audience of 853,631 people in Switzerland.
The average Novak Djokovic fan in Switzerland is 38.2 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Jannik Sinner, Roger Federer, Carlos Alcaraz, with strongest over-indexing on Jannik Sinner (7.01× the country average).
Demographically, the Novak Djokovic audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Novak Djokovic fan in Switzerland is balanced, around 38.2 years old, with strong Social Media Usage tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the Novak Djokovic profile in Switzerland.
46.3% are female, 53.7% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 38.2 |
| Estimated audience size | 853,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Novak Djokovic audience comes from Switzerland.
| Country | Share |
|---|---|
| Italy | 9.2% |
| United States | 7.2% |
| Serbia | 7.1% |
Where the Novak Djokovic audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ticino | ~60K | 1.77× | |
| 02 | Canton of Zürich | ~200K | 1.69× | |
| 03 | Vaud | ~100K | 1.66× | |
| 04 | Canton of Geneva | ~80K | 1.40× | |
| 05 | Canton of St. Gallen | ~50K | 1.29× | |
| 06 | Basel-City | ~40K | 1.29× | |
| 07 | Aargau | ~70K | 1.28× | |
| 08 | Valais | ~40K | 1.26× | |
| 09 | Luzern | ~40K | 1.16× | |
| 10 | Basel-Landschaft | ~20K | 1.14× | |
| 11 | Canton of Bern | ~90K | 1.07× | |
| 12 | Graubünden | ~20K | 1.03× | |
| 13 | Neuchatel | ~20K | 0.99× | |
| 14 | Fribourg | ~30K | 0.97× | |
| 15 | Canton of Zug | ~10K | 0.96× | |
| 16 | Thurgau | ~20K | 0.93× | |
| 17 | Solothurn | ~20K | 0.93× | |
| 18 | Schwyz | ~10K | 0.91× | |
| 19 | Schaffhausen | ~6K | 0.81× | |
| 20 | Jura | ~5K | 0.81× | |
| 21 | Appenzell Ausserrhoden | ~3K | 0.77× | |
| 22 | Appenzell Innerrhoden | <1K | 0.74× | |
| 23 | Uri | ~2K | 0.70× | |
| 24 | Canton of Nidwalden | ~2K | 0.67× | |
| 25 | Canton of Glarus | ~2K | 0.67× | |
| 26 | Canton of Obwalden | ~2K | 0.65× |
The strongest cross-interests of the Novak Djokovic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ceca (singer) | Music & Radio | 8.92× | ||
| 02 | Coco Gauff | Sports | 8.66× | ||
| 03 | Serena Williams | Sports | 8.57× | ||
| 04 | Serbia national football team | Sports | 7.92× | ||
| 05 | Rafael Nadal | Sports | 7.88× | ||
| 06 | Belgrade | Travel & Leisure | 7.06× | ||
| 07 | Jannik Sinner | Sports | 7.01× | ||
| 08 | Roger Federer | Sports | 6.88× | ||
| 09 | The Championships, Wimbledon | Sports | 6.35× | ||
| 10 | Alexander Zverev | Sports | 6.33× | ||
| 11 | Aryna Sabalenka | Sports | 6.31× | ||
| 12 | Australian Open | Sports | 6.01× | ||
| 13 | Fenerbahçe S.K. | Sports | 5.78× | ||
| 14 | Davis Cup | Sports | 5.74× | ||
| 15 | Carlos Alcaraz | Sports | 5.71× | ||
| 16 | US Open (tennis) | Sports | 5.17× | ||
| 17 | Borussia Dortmund | Sports | 4.78× | ||
| 18 | Real Madrid C.F. | Sports | 2.26× | ||
| 19 | FIFA World Cup | Sports | 2.14× | ||
| 20 | EasyJet | Travel & Leisure | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.34× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Patriotism | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.54× | |
| Urban Lifestyle | OPEN | 0.56× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Novak Djokovic has an estimated audience of 853,631 people in Switzerland, concentrated in Canton of Zürich and Vaud.
46.3% of Novak Djokovic fans are female, 53.7% are male, with an average age of 38.2 years.
Novak Djokovic fans show strongest brand affinity for Jannik Sinner (7.01×), Roger Federer (6.88×), and Carlos Alcaraz (5.71×) over the country average.
Novak Djokovic fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~100K), and Canton of Bern (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Novak Djokovic itself, the audience over-indexes on Roger Federer (6.88×), Carlos Alcaraz (5.71×), The Championships, Wimbledon (6.35×), and Davis Cup (5.74×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Novak Djokovic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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