A data profile of the people who buy, follow and care about FC Thun in Switzerland — modelled from more than twelve digital signal sources. FC Thun has an estimated audience of 1,080,515 people in Switzerland.
FC Thun has an estimated audience of 1,080,515 people in Switzerland. 26.6% are female, 73.4% are male, average age 41.9. Top brand affinities: FIS Alpine Ski World Cup, FIFA World Cup, Alpine skiing, Ice Hockey World Championships, NHL.
Top brand affinities include FIS Alpine Ski World Cup, FIFA World Cup, Alpine skiing, with strongest over-indexing on FIS Alpine Ski World Cup (3.88× the country average).
Demographically, the FC Thun audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Spirituality, Sports Activity.
The typical FC Thun fan in Switzerland is more male, around 41.9 years old, with strong Spirituality tendencies and a notable affinity for FIS Alpine Ski World Cup.
The key figures that characterise the FC Thun profile in Switzerland.
26.6% are female, 73.4% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 41.9 |
| Estimated audience size | 1,080,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 31% | |
| 50+ | 18% |
of the worldwide FC Thun audience comes from Switzerland.
| Country | Share |
|---|---|
| Switzerland | 65.1% |
| South Africa | 6.6% |
| Germany | 5.7% |
The strongest cross-interests of the FC Thun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 3.88× | ||
| 02 | Ice Hockey World Championships | Sports | 3.47× | ||
| 03 | NHL | Sports | 2.43× | ||
| 04 | IAAF World Championships in Athletics | Sports | 2.42× | ||
| 05 | Heineken | Food & Beverages | 2.31× | ||
| 06 | Schlager music | Music & Radio | 2.13× | ||
| 07 | Alpine skiing | Sports | 1.99× | ||
| 08 | Coca-Cola | Food & Beverages | 1.96× | ||
| 09 | Beach volleyball | Sports | 1.95× | ||
| 10 | Tabloid (newspaper format) | Literature | 1.89× | ||
| 11 | Oktoberfest | Travel & Leisure | 1.88× | ||
| 12 | FIFA World Cup | Sports | 1.85× | ||
| 13 | La Liga | Sports | 1.75× | ||
| 14 | The Championships, Wimbledon | Sports | 1.70× | ||
| 15 | Bundesliga | Sports | 1.67× | ||
| 16 | Pay television | Movies & TV | 1.65× | ||
| 17 | Davis Cup | Sports | 1.56× | ||
| 18 | Potato chip | Food & Beverages | 1.56× | ||
| 19 | Snowboarding | Sports | 1.53× | ||
| 20 | Chill-out music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.40× | |
| Sports Activity | POWER | 1.18× | |
| Healthy Lifestyle | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.56× | |
| Sustainability | BALANCE | 0.77× | |
| Individualism | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for FC Thun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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