A data profile of the people who buy, follow and care about Laughter in Switzerland — modelled from more than twelve digital signal sources. Laughter has an estimated audience of 1,255,429 people in Switzerland.
Laughter has an estimated audience of 1,255,429 people in Switzerland. 51.3% are female, 48.7% are male, average age 40.3. Top brand affinities: Hornbach, Wikipedia, Mobile phones, Transfermarkt, Electronics.
Top brand affinities include Hornbach, Wikipedia, Mobile phones, with strongest over-indexing on Hornbach (2.15× the country average).
Demographically, the Laughter audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Laughter fan in Switzerland is balanced, around 40.3 years old, with strong Spirituality tendencies and a notable affinity for Hornbach.
The key figures that characterise the Laughter profile in Switzerland.
51.3% are female, 48.7% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 40.3 |
| Estimated audience size | 1,255,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Laughter audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
The strongest cross-interests of the Laughter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stand-up comedy | Movies & TV | 2.18× | ||
| 02 | Hornbach | Shopping | 2.15× | ||
| 03 | Western Union | Business & Career | 2.10× | ||
| 04 | Transfermarkt | Sports | 2.05× | ||
| 05 | Viral video | Internet & Social Media | 2.01× | ||
| 06 | Wikipedia | Internet & Social Media | 1.94× | ||
| 07 | High-definition television | Technology & Electronics | 1.92× | ||
| 08 | Charity and causes | Business & Career | 1.89× | ||
| 09 | University | Business & Career | 1.84× | ||
| 10 | Contemporary R&B | Music & Radio | 1.83× | ||
| 11 | Subscription business model | Shopping | 1.80× | ||
| 12 | Electronics | Technology & Electronics | 1.78× | ||
| 13 | Festival | Music & Radio | 1.71× | ||
| 14 | Real property | Home & Garden | 1.68× | ||
| 15 | Mobile game | Games | 1.64× | ||
| 16 | Corriere della Sera | News | 1.63× | ||
| 17 | Electronic funds transfer | Business & Career | 1.62× | ||
| 18 | Instant messaging | Internet & Social Media | 1.61× | ||
| 19 | Radio | Technology & Electronics | 1.59× | ||
| 20 | Mobile phones | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.59× | |
| Community Orientation | OPEN | 1.38× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.83× | |
| Sustainability | BALANCE | 0.86× | |
| Luxury Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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