A data profile of the people who buy, follow and care about Laughter in Portugal — modelled from more than twelve digital signal sources. Laughter has an estimated audience of 2,459,656 people in Portugal.
The average Laughter fan in Portugal is 44.0 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Canada, Musical theatre, Gambling, with strongest over-indexing on Canada (1.56× the country average).
Demographically, the Laughter audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Laughter fan in Portugal is balanced, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Canada.
The key figures that characterise the Laughter profile in Portugal.
52.1% are female, 47.9% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 44.0 |
| Estimated audience size | 2,459,656 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Laughter audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
Where the Laughter audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.12× | |
| 02 | Portalegre District | ~30K | 1.11× | |
| 03 | Guarda District | ~30K | 1.10× | |
| 04 | Beja District | ~40K | 1.08× | |
| 05 | Vila Real District | ~50K | 1.05× | |
| 06 | Évora District | ~50K | 1.05× | |
| 07 | Castelo Branco District | ~50K | 1.03× | |
| 08 | Azores | ~70K | 1.00× | |
| 09 | Viana do Castelo District | ~60K | 1.00× | |
| 10 | Viseu District | ~80K | 0.99× | |
| 11 | Madeira | ~70K | 0.98× | |
| 12 | Coimbra District | ~100K | 0.96× | |
| 13 | Leiria District | ~100K | 0.95× | |
| 14 | Aveiro District | ~200K | 0.94× | |
| 15 | Braga District | ~200K | 0.93× | |
| 16 | Faro District | ~100K | 0.93× | |
| 17 | Setúbal District | ~300K | 0.92× | |
| 18 | Porto District | ~400K | 0.83× | |
| 19 | Santarém District | ~100K | 0.83× | |
| 20 | Lisbon District | ~600K | 0.75× |
The strongest cross-interests of the Laughter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crunchyroll | Games | 2.44× | ||
| 02 | Maluma (singer) | Music & Radio | 2.40× | ||
| 03 | 9GAG | Internet & Social Media | 2.32× | ||
| 04 | Comedy club | Movies & TV | 1.92× | ||
| 05 | Patreon | Internet & Social Media | 1.80× | ||
| 06 | AutoScout24 | Cars & Mobility | 1.78× | ||
| 07 | Pop art | Arts & Culture | 1.69× | ||
| 08 | Wattpad | Internet & Social Media | 1.61× | ||
| 09 | New Zealand | Travel & Leisure | 1.60× | ||
| 10 | Canada | Travel & Leisure | 1.56× | ||
| 11 | Gambling | Games | 1.53× | ||
| 12 | Flight simulator | Games | 1.53× | ||
| 13 | Europcar | Cars & Mobility | 1.52× | ||
| 14 | Sociedade Esportiva Palmeiras | Sports | 1.52× | ||
| 15 | NASCAR | Sports | 1.52× | ||
| 16 | Internet meme | Internet & Social Media | 1.51× | ||
| 17 | Hollywood | Travel & Leisure | 1.51× | ||
| 18 | FIFA Club World Cup | Sports | 1.51× | ||
| 19 | Musical theatre | Movies & TV | 1.50× | ||
| 20 | Part-time | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.25× | |
| Pet Ownership | JOY | 1.24× | |
| Tradition | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.83× | |
| Design Affinity | PREMIUM | 0.84× | |
| Sustainability | BALANCE | 0.85× |
Laughter has an estimated audience of 2,459,656 people in Portugal, concentrated in Lisbon District and Porto District.
52.1% of Laughter fans are female, 47.9% are male, with an average age of 44.0 years.
Laughter fans show strongest brand affinity for Canada (1.56×), Musical theatre (1.5×), and Gambling (1.53×) over the country average.
Laughter fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Laughter itself, the audience over-indexes on Musical theatre (1.5×), Gambling (1.53×), Europcar (1.52×), and Internet meme (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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