A data profile of the people who buy, follow and care about Laughter in Belgium — modelled from more than twelve digital signal sources. Laughter has an estimated audience of 1,965,234 people in Belgium.
The average Laughter fan in Belgium is 41.5 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include Canada, Music videos, Tattoos, with strongest over-indexing on Canada (2.16× the country average).
Demographically, the Laughter audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Laughter fan in Belgium is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Canada.
The key figures that characterise the Laughter profile in Belgium.
50.9% are female, 49.1% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 41.5 |
| Estimated audience size | 1,965,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Laughter audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
Where the Laughter audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~400K | 1.82× | |
| 02 | West Flanders | ~300K | 1.68× | |
| 03 | Antwerp | ~300K | 1.62× | |
| 04 | Limburg | ~100K | 1.60× | |
| 05 | Flemish Brabant | ~200K | 1.30× | |
| 06 | Luxembourg | ~50K | 0.93× | |
| 07 | Province of Namur | ~80K | 0.92× | |
| 08 | Walloon Brabant | ~50K | 0.92× | |
| 09 | Hainaut | ~200K | 0.87× | |
| 10 | Liege | ~100K | 0.86× | |
| 11 | Brussels | ~100K | 0.78× |
The strongest cross-interests of the Laughter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sydney | Travel & Leisure | 2.39× | ||
| 02 | Sketch comedy | Movies & TV | 2.21× | ||
| 03 | Canada | Travel & Leisure | 2.16× | ||
| 04 | Mixed martial arts | Sports | 2.16× | ||
| 05 | Viral video | Internet & Social Media | 1.97× | ||
| 06 | Weather | Home & Garden | 1.93× | ||
| 07 | Creative Commons | Technology & Electronics | 1.87× | ||
| 08 | New York City | Travel & Leisure | 1.85× | ||
| 09 | Hollywood | Travel & Leisure | 1.76× | ||
| 10 | Music videos | Music & Radio | 1.68× | ||
| 11 | Quiz | Games | 1.62× | ||
| 12 | Drawing | Home & Garden | 1.61× | ||
| 13 | Movie theater | Movies & TV | 1.59× | ||
| 14 | Self-confidence | Health | 1.58× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.55× | ||
| 16 | Adventure game | Games | 1.54× | ||
| 17 | News magazine | News | 1.53× | ||
| 18 | Freelancer | Business & Career | 1.53× | ||
| 19 | London | Travel & Leisure | 1.52× | ||
| 20 | Cultural heritage | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.41× | |
| Extroversion | THRILL | 1.37× | |
| Tradition | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Design Affinity | PREMIUM | 0.82× | |
| Sustainability | BALANCE | 0.84× |
Laughter has an estimated audience of 1,965,234 people in Belgium, concentrated in East Flanders and Antwerp.
50.9% of Laughter fans are female, 49.1% are male, with an average age of 41.5 years.
Laughter fans show strongest brand affinity for Canada (2.16×), Music videos (1.68×), and Tattoos (1.55×) over the country average.
Laughter fans in Belgium are most concentrated in East Flanders (reach ~400K), Antwerp (reach ~300K), and West Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Laughter itself, the audience over-indexes on Music videos (1.68×), Tattoos (1.55×), Drawing (1.61×), and Mixed martial arts (2.16×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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