A data profile of the people who buy, follow and care about Laughter in Austria — modelled from more than twelve digital signal sources. Laughter has an estimated audience of 1,009,514 people in Austria.
The average Laughter fan in Austria is 39.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), Movie theater, Weddings, with strongest over-indexing on Billa (supermarket) (1.59× the country average).
Demographically, the Laughter audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Laughter fan in Austria is balanced, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Laughter profile in Austria.
51.9% are female, 48.1% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 39.1 |
| Estimated audience size | 1,009,514 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Laughter audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
Where the Laughter audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~60K | 1.58× | |
| 02 | Carinthia (state) | ~50K | 1.03× | |
| 03 | Upper Austria | ~100K | 0.96× | |
| 04 | Lower Austria | ~100K | 0.93× | |
| 05 | Burgenland | ~20K | 0.93× | |
| 06 | Styria | ~100K | 0.92× | |
| 07 | Tyrol | ~60K | 0.91× | |
| 08 | Salzburg | ~60K | 0.91× | |
| 09 | Vienna | ~200K | 0.82× |
The strongest cross-interests of the Laughter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Movie theater | Movies & TV | 3.04× | ||
| 02 | Secret Escapes | Travel & Leisure | 2.83× | ||
| 03 | Stand-up comedy | Movies & TV | 2.65× | ||
| 04 | Weddings | Kids & Family | 2.46× | ||
| 05 | Bet-at-home.com | Games | 2.04× | ||
| 06 | Viral video | Internet & Social Media | 1.91× | ||
| 07 | Science fiction movies | Movies & TV | 1.89× | ||
| 08 | Politics | Politics & Society | 1.80× | ||
| 09 | Kitchen | Home & Garden | 1.77× | ||
| 10 | Transfermarkt | Sports | 1.71× | ||
| 11 | Cineplexx Cinemas | Movies & TV | 1.69× | ||
| 12 | Hobby | Home & Garden | 1.68× | ||
| 13 | Motorcycles | Cars & Mobility | 1.64× | ||
| 14 | Charity and causes | Business & Career | 1.63× | ||
| 15 | Wikipedia | Internet & Social Media | 1.61× | ||
| 16 | Billa (supermarket) | Shopping | 1.59× | ||
| 17 | Internet & Social Media | 1.56× | |||
| 18 | Psychology | Business & Career | 1.54× | ||
| 19 | Toys | Games | 1.52× | ||
| 20 | Instant messaging | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.27× | |
| Community Orientation | OPEN | 1.26× | |
| Patriotism | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Sustainability | BALANCE | 0.83× | |
| Family Orientation | CONSERVATISM | 0.85× |
Laughter has an estimated audience of 1,009,514 people in Austria, concentrated in Vienna and Lower Austria.
51.9% of Laughter fans are female, 48.1% are male, with an average age of 39.1 years.
Laughter fans show strongest brand affinity for Billa (supermarket) (1.59×), Movie theater (3.04×), and Weddings (2.46×) over the country average.
Laughter fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Laughter itself, the audience over-indexes on Movie theater (3.04×), Weddings (2.46×), WhatsApp (1.56×), and Kitchen (1.77×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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