A data profile of the people who buy, follow and care about Laughter in Ireland — modelled from more than twelve digital signal sources. Laughter has an estimated audience of 870,316 people in Ireland.
Laughter has an estimated audience of 870,316 people in Ireland. 54.6% are female, 45.4% are male, average age 41.2. Top brand affinities: Anthropology, Liam Neeson, Crossword, Movie theater, New Zealand.
Top brand affinities include Anthropology, Liam Neeson, Crossword, with strongest over-indexing on Anthropology (1.75× the country average).
Demographically, the Laughter audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Laughter fan in Ireland is balanced, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Anthropology.
The key figures that characterise the Laughter profile in Ireland.
54.6% are female, 45.4% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 41.2 |
| Estimated audience size | 870,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Laughter audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
The strongest cross-interests of the Laughter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reese Witherspoon | Movies & TV | 1.91× | ||
| 02 | The Big Bang Theory | Movies & TV | 1.89× | ||
| 03 | Prison Break | Movies & TV | 1.88× | ||
| 04 | Steam | Games | 1.78× | ||
| 05 | Anthropology | Business & Career | 1.75× | ||
| 06 | Bad Bunny | Music & Radio | 1.73× | ||
| 07 | Hugh Jackman | Movies & TV | 1.73× | ||
| 08 | Scarlett Johansson | Movies & TV | 1.71× | ||
| 09 | Criminal Minds | Movies & TV | 1.70× | ||
| 10 | Liam Neeson | Movies & TV | 1.66× | ||
| 11 | Fanatics | Fashion & Accessoires | 1.58× | ||
| 12 | New Zealand | Travel & Leisure | 1.57× | ||
| 13 | Crossword | Games | 1.56× | ||
| 14 | Karaoke | Music & Radio | 1.56× | ||
| 15 | Improvisational theatre | Arts & Culture | 1.54× | ||
| 16 | Simon Cowell | Movies & TV | 1.54× | ||
| 17 | Heidi Klum | Fashion & Accessoires | 1.52× | ||
| 18 | Movie theater | Movies & TV | 1.51× | ||
| 19 | Keanu Reeves | Movies & TV | 1.51× | ||
| 20 | Car club | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.19× | |
| Community Orientation | OPEN | 1.16× | |
| Convenience Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Sustainability | BALANCE | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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