A data profile of the people who buy, follow and care about Laughter in Australia — modelled from more than twelve digital signal sources. Laughter has an estimated audience of 4,853,463 people in Australia.
Laughter has an estimated audience of 4,853,463 people in Australia. 52.7% are female, 47.3% are male, average age 41.6. Top brand affinities: Wikipedia, Robert Redford, Jim Carrey, Internet celebrity, Michael J. Fox.
Top brand affinities include Wikipedia, Robert Redford, Jim Carrey, with strongest over-indexing on Wikipedia (2.07× the country average).
Demographically, the Laughter audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Spirituality.
The typical Laughter fan in Australia is balanced, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Laughter profile in Australia.
52.7% are female, 47.3% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 41.6 |
| Estimated audience size | 4,853,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Laughter audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
The strongest cross-interests of the Laughter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malcolm in the Middle | Movies & TV | 2.65× | ||
| 02 | Christian Bale | Movies & TV | 2.31× | ||
| 03 | Michael J. Fox | Movies & TV | 2.22× | ||
| 04 | Jim Carrey | Movies & TV | 2.18× | ||
| 05 | Jason Momoa | Movies & TV | 2.15× | ||
| 06 | Smallville | Movies & TV | 2.13× | ||
| 07 | Robin Williams | Movies & TV | 2.08× | ||
| 08 | Wikipedia | Internet & Social Media | 2.07× | ||
| 09 | Alexandra Daddario | Movies & TV | 1.96× | ||
| 10 | Robert Redford | Movies & TV | 1.91× | ||
| 11 | Jimmy Kimmel | Movies & TV | 1.91× | ||
| 12 | Omegle | Internet & Social Media | 1.76× | ||
| 13 | Comedy club | Movies & TV | 1.73× | ||
| 14 | Chat room | Internet & Social Media | 1.68× | ||
| 15 | Habitat | Shopping | 1.59× | ||
| 16 | Google Earth | Internet & Social Media | 1.58× | ||
| 17 | Internet celebrity | Internet & Social Media | 1.56× | ||
| 18 | Valentine's Day | Kids & Family | 1.56× | ||
| 19 | Bacon | Food & Beverages | 1.55× | ||
| 20 | Bored Panda | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.25× | |
| Spirituality | BALANCE | 1.13× | |
| Individualism | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.76× | |
| Quality Awareness | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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