A data profile of the people who buy, follow and care about Laughter in Indonesia — modelled from more than twelve digital signal sources. Laughter has an estimated audience of 3,245,536 people in Indonesia.
Laughter has an estimated audience of 3,245,536 people in Indonesia. 38.8% are female, 61.2% are male, average age 33.0. Top brand affinities: Radio, Slot machine, Traveloka, Buddhism, Online poker.
Top brand affinities include Radio, Slot machine, Traveloka, with strongest over-indexing on Radio (3.22× the country average).
Demographically, the Laughter audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Spirituality, Pet Ownership.
The typical Laughter fan in Indonesia is more male, around 33.0 years old, with strong Spirituality tendencies and a notable affinity for Radio.
The key figures that characterise the Laughter profile in Indonesia.
38.8% are female, 61.2% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 33.0 |
| Estimated audience size | 3,245,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 33% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Laughter audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
The strongest cross-interests of the Laughter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breakfast television | Movies & TV | 3.29× | ||
| 02 | Radio | Technology & Electronics | 3.22× | ||
| 03 | romantic comedies | Movies & TV | 2.98× | ||
| 04 | Buddhism | Health | 2.59× | ||
| 05 | Hinduism | Politics & Society | 2.30× | ||
| 06 | Slot machine | Games | 2.16× | ||
| 07 | Fashion show | Fashion & Accessoires | 2.07× | ||
| 08 | Sneaker collecting | Fashion & Accessoires | 2.05× | ||
| 09 | FC Bayern Munich | Sports | 1.97× | ||
| 10 | Coffee roasting | Food & Beverages | 1.94× | ||
| 11 | Baby food | Kids & Family | 1.86× | ||
| 12 | Online poker | Games | 1.84× | ||
| 13 | Astro (Malaysian satellite television) | Movies & TV | 1.81× | ||
| 14 | Traveloka | Travel & Leisure | 1.75× | ||
| 15 | Massively multiplayer online games | Games | 1.70× | ||
| 16 | Charity and causes | Business & Career | 1.67× | ||
| 17 | Meat | Food & Beverages | 1.66× | ||
| 18 | Online gambling | Games | 1.62× | ||
| 19 | Internet meme | Internet & Social Media | 1.62× | ||
| 20 | Pizza | Food & Beverages | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.99× | |
| Pet Ownership | JOY | 1.50× | |
| Extroversion | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Quality Awareness | PREMIUM | 0.66× | |
| Indulgence | JOY | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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