A data profile of the people who buy, follow and care about Sneaker collecting in Indonesia — modelled from more than twelve digital signal sources. Sneaker collecting has an estimated audience of 2,364,871 people in Indonesia.
The average Sneaker collecting fan in Indonesia is 32.3 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include TV Tokyo, Vehicles, Online shopping, with strongest over-indexing on TV Tokyo (2.46× the country average).
Demographically, the Sneaker collecting audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Individualism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 33 regions tracked by Rascasse.
The typical Sneaker collecting fan in Indonesia is more male, around 32.3 years old, with strong Individualism tendencies and a notable affinity for TV Tokyo.
The key figures that characterise the Sneaker collecting profile in Indonesia.
39.9% are female, 60.1% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 32.3 |
| Estimated audience size | 2,364,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 35% | |
| 30-39 | 20% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Sneaker collecting audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 24.3% |
| China | 10.0% |
| Japan | 6.4% |
Where the Sneaker collecting audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Banten | ~100K | 1.18× | |
| 02 | Bali | ~50K | 1.05× | |
| 03 | South Kalimantan | ~30K | 1.05× | |
| 04 | Jakarta | ~200K | 1.03× | |
| 05 | South Sumatra | ~60K | 1.02× | |
| 06 | East Kalimantan | ~40K | 1.02× | |
| 07 | West Nusa Tenggara | ~30K | 1.02× | |
| 08 | Riau Islands | ~30K | 1.02× | |
| 09 | Bengkulu | ~20K | 1.02× | |
| 10 | Maluku | ~10K | 1.02× | |
| 11 | West Sumatra | ~40K | 1.01× | |
| 12 | Special Region of Yogyakarta | ~40K | 1.01× | |
| 13 | Central Kalimantan | ~20K | 1.01× | |
| 14 | East Java | ~300K | 1.00× | |
| 15 | South Sulawesi | ~70K | 1.00× | |
| 16 | Riau | ~60K | 1.00× | |
| 17 | East Nusa Tenggara | ~30K | 1.00× | |
| 18 | Central Java | ~200K | 0.99× | |
| 19 | North Sumatra | ~100K | 0.99× | |
| 20 | West Java | ~400K | 0.97× | |
| 21 | North Maluku | 0.00× | ||
| 22 | Central Sulawesi | 0.00× | ||
| 23 | Papua (province) | 0.00× | ||
| 24 | North Sulawesi | 0.00× | ||
| 25 | Gorontalo (disambiguation)(2) | 0.00× | ||
| 26 | West Kalimantan | 0.00× | ||
| 27 | Aceh | 0.00× | ||
| 28 | Southeast Sulawesi | 0.00× | ||
| 29 | Bangka-Belitung Islands | 0.00× | ||
| 30 | North Kalimantan | 0.00× | ||
| 31 | Jambi | 0.00× | ||
| 32 | Lampung | 0.00× | ||
| 33 | West Sulawesi | 0.00× |
The strongest cross-interests of the Sneaker collecting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shirt | Fashion & Accessoires | 2.89× | ||
| 02 | Comics | Literature | 2.88× | ||
| 03 | Japanese cuisine | Food & Beverages | 2.88× | ||
| 04 | Seafood | Food & Beverages | 2.87× | ||
| 05 | Milk | Food & Beverages | 2.78× | ||
| 06 | Sneakers (footwear) | Fashion & Accessoires | 2.73× | ||
| 07 | Badminton | Sports | 2.72× | ||
| 08 | Gambling | Games | 2.71× | ||
| 09 | Animated movies | Movies & TV | 2.60× | ||
| 10 | Bali | Travel & Leisure | 2.57× | ||
| 11 | Basketball | Sports | 2.54× | ||
| 12 | TV Tokyo | Movies & TV | 2.46× | ||
| 13 | Spotify | Internet & Social Media | 2.32× | ||
| 14 | Higher education | Business & Career | 2.32× | ||
| 15 | Vehicles | Cars & Mobility | 2.29× | ||
| 16 | Malaysia | Travel & Leisure | 1.88× | ||
| 17 | Soccer | Sports | 1.86× | ||
| 18 | Beauty | Beauty & Wellness | 1.77× | ||
| 19 | Online shopping | Shopping | 1.74× | ||
| 20 | Real Madrid C.F. | Sports | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.54× | |
| Social Media Usage | JOY | 1.67× | |
| Patriotism | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Travelling | THRILL | 0.74× | |
| Spirituality | BALANCE | 0.76× |
Sneaker collecting has an estimated audience of 2,364,871 people in Indonesia, concentrated in West Java and East Java.
39.9% of Sneaker collecting fans are female, 60.1% are male, with an average age of 32.3 years.
Sneaker collecting fans show strongest brand affinity for TV Tokyo (2.46×), Vehicles (2.29×), and Online shopping (1.74×) over the country average.
Sneaker collecting fans in Indonesia are most concentrated in West Java (reach ~400K), East Java (reach ~300K), and Central Java (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sneaker collecting itself, the audience over-indexes on Vehicles (2.29×), Online shopping (1.74×), Bali (2.57×), and Real Madrid C.F. (1.64×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Sneaker collecting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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