A data profile of the people who buy, follow and care about Shirt in Indonesia — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 6,396,007 people in Indonesia.
Shirt has an estimated audience of 6,396,007 people in Indonesia. 55.6% are female, 44.4% are male, average age 35.4. Top brand affinities: Slot machine, Online poker, WhatsApp, Women's clothing, Lipstick.
Top brand affinities include Slot machine, Online poker, WhatsApp, with strongest over-indexing on Slot machine (3.83× the country average).
Demographically, the Shirt audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Shirt fan in Indonesia is more female, around 35.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Slot machine.
The key figures that characterise the Shirt profile in Indonesia.
55.6% are female, 44.4% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 35.4 |
| Estimated audience size | 6,396,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 32% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Shirt audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child safety seat | Kids & Family | 4.28× | ||
| 02 | Hair straightening | Beauty & Wellness | 3.87× | ||
| 03 | Slot machine | Games | 3.83× | ||
| 04 | Fashion show | Fashion & Accessoires | 3.69× | ||
| 05 | Online poker | Games | 3.31× | ||
| 06 | Mobile gambling | Games | 3.22× | ||
| 07 | Sneaker collecting | Fashion & Accessoires | 2.89× | ||
| 08 | Lipstick | Beauty & Wellness | 2.85× | ||
| 09 | Steak | Food & Beverages | 2.41× | ||
| 10 | Massively multiplayer online games | Games | 2.39× | ||
| 11 | Charity and causes | Business & Career | 2.29× | ||
| 12 | Coffee roasting | Food & Beverages | 2.04× | ||
| 13 | Distilled beverage | Food & Beverages | 1.88× | ||
| 14 | Travel Blogger | Travel & Leisure | 1.82× | ||
| 15 | Bank Negara Indonesia | Business & Career | 1.79× | ||
| 16 | Meat | Food & Beverages | 1.62× | ||
| 17 | Milk | Food & Beverages | 1.55× | ||
| 18 | Kebaya | Fashion & Accessoires | 1.53× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Women's clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.66× | |
| Community Orientation | OPEN | 1.62× | |
| Pet Ownership | JOY | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.84× | |
| Social Media Usage | JOY | 0.95× | |
| Extroversion | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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