A data profile of the people who buy, follow and care about Shirt in Portugal — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 1,801,977 people in Portugal.
The average Shirt fan in Portugal is 45.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Lingerie, Black Friday (shopping), with strongest over-indexing on WhatsApp (1.56× the country average).
Demographically, the Shirt audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Shirt fan in Portugal is more female, around 45.1 years old, with strong Design Affinity tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Shirt profile in Portugal.
71.6% are female, 28.4% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 45.1 |
| Estimated audience size | 1,801,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Shirt audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
Where the Shirt audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~800K | 1.47× | |
| 02 | Porto District | ~500K | 1.27× | |
| 03 | Santarém District | ~100K | 1.27× | |
| 04 | Setúbal District | ~200K | 1.25× | |
| 05 | Braga District | ~200K | 1.12× | |
| 06 | Faro District | ~100K | 1.04× | |
| 07 | Madeira | ~50K | 1.03× | |
| 08 | Leiria District | ~100K | 1.02× | |
| 09 | Aveiro District | ~100K | 1.01× | |
| 10 | Coimbra District | ~90K | 1.01× | |
| 11 | Bragança District | ~20K | 1.00× | |
| 12 | Beja District | ~30K | 0.99× | |
| 13 | Portalegre District | ~20K | 0.99× | |
| 14 | Vila Real District | ~30K | 0.98× | |
| 15 | Guarda District | ~20K | 0.98× | |
| 16 | Viseu District | ~60K | 0.97× | |
| 17 | Évora District | ~30K | 0.97× | |
| 18 | Viana do Castelo District | ~40K | 0.96× | |
| 19 | Castelo Branco District | ~30K | 0.96× | |
| 20 | Azores | ~50K | 0.95× |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 3.22× | ||
| 02 | Leggings | Fashion & Accessoires | 2.11× | ||
| 03 | Cortefiel | Fashion & Accessoires | 2.10× | ||
| 04 | Lingerie | Fashion & Accessoires | 1.92× | ||
| 05 | Black Friday (shopping) | Shopping | 1.92× | ||
| 06 | Costume jewelry | Fashion & Accessoires | 1.91× | ||
| 07 | Handmade jewelry | Fashion & Accessoires | 1.86× | ||
| 08 | Art jewelry | Fashion & Accessoires | 1.85× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.78× | ||
| 10 | Sportswear (activewear) | Fashion & Accessoires | 1.73× | ||
| 11 | Primark | Shopping | 1.61× | ||
| 12 | Shampoo | Beauty & Wellness | 1.60× | ||
| 13 | EDreams | Travel & Leisure | 1.58× | ||
| 14 | Bedroom furniture | Home & Garden | 1.58× | ||
| 15 | Sunglasses | Fashion & Accessoires | 1.57× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.57× | ||
| 17 | Internet & Social Media | 1.56× | |||
| 18 | Child care | Kids & Family | 1.55× | ||
| 19 | Natural skin care | Beauty & Wellness | 1.52× | ||
| 20 | Haute couture | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.42× | |
| Sustainability | BALANCE | 1.36× | |
| Quality Awareness | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 0.90× | |
| Risk Appetite | THRILL | 0.98× |
Shirt has an estimated audience of 1,801,977 people in Portugal, concentrated in Lisbon District and Porto District.
71.6% of Shirt fans are female, 28.4% are male, with an average age of 45.1 years.
Shirt fans show strongest brand affinity for WhatsApp (1.56×), Lingerie (1.92×), and Black Friday (shopping) (1.92×) over the country average.
Shirt fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~500K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Shirt itself, the audience over-indexes on Lingerie (1.92×), Black Friday (shopping) (1.92×), Primark (1.61×), and Sunglasses (1.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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