A data profile of the people who buy, follow and care about Shirt in Poland — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 2,808,302 people in Poland.
Shirt has an estimated audience of 2,808,302 people in Poland. 76.4% are female, 23.6% are male, average age 40.0. Top brand affinities: Shoes, Hair products, Women's clothing, Spas, PUDELEK.
Top brand affinities include Shoes, Hair products, Women's clothing, with strongest over-indexing on Shoes (1.57× the country average).
Demographically, the Shirt audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Sustainability.
The typical Shirt fan in Poland is more female, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for Shoes.
The key figures that characterise the Shirt profile in Poland.
76.4% are female, 23.6% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 40.0 |
| Estimated audience size | 2,808,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Shirt audience comes from Poland.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 4.38× | ||
| 02 | Love & Sex | Kids & Family | 3.06× | ||
| 03 | Mango | Shopping | 2.43× | ||
| 04 | Bracelet | Fashion & Accessoires | 2.41× | ||
| 05 | Lingerie | Fashion & Accessoires | 2.31× | ||
| 06 | Wedding dress | Fashion & Accessoires | 2.24× | ||
| 07 | Hair coloring | Beauty & Wellness | 2.14× | ||
| 08 | PUDELEK | News | 2.10× | ||
| 09 | Sunglasses | Fashion & Accessoires | 1.99× | ||
| 10 | Deal of the day | Shopping | 1.94× | ||
| 11 | Sportswear (activewear) | Fashion & Accessoires | 1.81× | ||
| 12 | Kindergarten | Kids & Family | 1.78× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.76× | ||
| 14 | Hair products | Beauty & Wellness | 1.69× | ||
| 15 | Spas | Beauty & Wellness | 1.60× | ||
| 16 | Weddings | Kids & Family | 1.60× | ||
| 17 | Shoes | Fashion & Accessoires | 1.57× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.53× | ||
| 19 | Kitchen | Home & Garden | 1.53× | ||
| 20 | Happiness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.50× | |
| Sustainability | BALANCE | 1.45× | |
| Design Affinity | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.00× | |
| Social Media Usage | JOY | 1.00× | |
| Need for Security | CONSERVATISM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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