A data profile of the people who buy, follow and care about Shirt in Ireland — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 784,222 people in Ireland.
Shirt has an estimated audience of 784,222 people in Ireland. 59.9% are female, 40.1% are male, average age 42.1. Top brand affinities: Men's clothing, Dress shirt, Skirt, Bracelet, Hat.
Top brand affinities include Men's clothing, Dress shirt, Skirt, with strongest over-indexing on Men's clothing (1.59× the country average).
Demographically, the Shirt audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Luxury Orientation.
The typical Shirt fan in Ireland is more female, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for Men's clothing.
The key figures that characterise the Shirt profile in Ireland.
59.9% are female, 40.1% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 42.1 |
| Estimated audience size | 784,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Shirt audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dress shirt | Fashion & Accessoires | 2.60× | ||
| 02 | Polo shirt | Fashion & Accessoires | 2.51× | ||
| 03 | Hat | Fashion & Accessoires | 1.81× | ||
| 04 | Sustainable clothing | Fashion & Accessoires | 1.81× | ||
| 05 | Outerwear | Fashion & Accessoires | 1.74× | ||
| 06 | Hoodie | Fashion & Accessoires | 1.69× | ||
| 07 | Backpack | Fashion & Accessoires | 1.66× | ||
| 08 | Apple cider vinegar | Food & Beverages | 1.66× | ||
| 09 | Organic cotton | Fashion & Accessoires | 1.62× | ||
| 10 | Necklace | Fashion & Accessoires | 1.60× | ||
| 11 | Men's clothing | Fashion & Accessoires | 1.59× | ||
| 12 | Bracelet | Fashion & Accessoires | 1.58× | ||
| 13 | Reese Witherspoon | Movies & TV | 1.58× | ||
| 14 | Wedding dress | Fashion & Accessoires | 1.57× | ||
| 15 | Skirt | Fashion & Accessoires | 1.54× | ||
| 16 | Flea market | Home & Garden | 1.54× | ||
| 17 | Sunglasses | Fashion & Accessoires | 1.52× | ||
| 18 | Crossword | Games | 1.52× | ||
| 19 | Poster | Arts & Culture | 1.51× | ||
| 20 | Groupon | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.17× | |
| Luxury Orientation | PREMIUM | 1.16× | |
| Individualism | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.87× | |
| Spirituality | BALANCE | 0.88× | |
| Need for Security | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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