A data profile of the people who buy, follow and care about Shirt in Sweden — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 1,270,122 people in Sweden.
Shirt has an estimated audience of 1,270,122 people in Sweden. 55.9% are female, 44.1% are male, average age 44.3. Top brand affinities: Elgiganten, Tradera, Shoes, Google, Dogs.
Top brand affinities include Elgiganten, Tradera, Shoes, with strongest over-indexing on Elgiganten (1.59× the country average).
Demographically, the Shirt audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Shirt fan in Sweden is more female, around 44.3 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Shirt profile in Sweden.
55.9% are female, 44.1% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 44.3 |
| Estimated audience size | 1,270,122 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Shirt audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunglasses | Fashion & Accessoires | 2.34× | ||
| 02 | Bracelet | Fashion & Accessoires | 2.28× | ||
| 03 | Real property | Home & Garden | 2.26× | ||
| 04 | Lingerie | Fashion & Accessoires | 2.24× | ||
| 05 | Tattoos | Fashion & Accessoires | 2.12× | ||
| 06 | Science fiction movies | Movies & TV | 2.12× | ||
| 07 | First-person shooter games | Games | 2.08× | ||
| 08 | Sportswear (activewear) | Fashion & Accessoires | 2.04× | ||
| 09 | Intersport | Shopping | 1.98× | ||
| 10 | Fiction books | Literature | 1.98× | ||
| 11 | Hair products | Beauty & Wellness | 1.81× | ||
| 12 | Happiness | Health | 1.74× | ||
| 13 | Dogs | Pets & Animals | 1.70× | ||
| 14 | Shoes | Fashion & Accessoires | 1.68× | ||
| 15 | Meat | Food & Beverages | 1.65× | ||
| 16 | Bars | Travel & Leisure | 1.65× | ||
| 17 | Celebrity | Movies & TV | 1.64× | ||
| 18 | Internet & Social Media | 1.60× | |||
| 19 | Elgiganten | Shopping | 1.59× | ||
| 20 | Tradera | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.52× | |
| Early Adopter Mentality | POWER | 1.42× | |
| Community Orientation | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| DIY Mentality | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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