A data profile of the people who buy, follow and care about Shirt in Malaysia — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 3,086,235 people in Malaysia.
The average Shirt fan in Malaysia is 37.6 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Expensive Taste, Dress shirt, Wedding videography, with strongest over-indexing on Expensive Taste (1.87× the country average).
Demographically, the Shirt audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Shirt fan in Malaysia is more female, around 37.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Expensive Taste.
The key figures that characterise the Shirt profile in Malaysia.
61.4% are female, 38.6% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 37.6 |
| Estimated audience size | 3,086,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide Shirt audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
Where the Shirt audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 1.53× | |
| 02 | Kuala Lumpur | ~800K | 1.44× | |
| 03 | Johor | ~500K | 1.31× | |
| 04 | Penang | ~200K | 1.25× | |
| 05 | Perak | ~300K | 1.20× | |
| 06 | Sarawak | ~300K | 1.08× | |
| 07 | Negeri Sembilan | ~200K | 1.08× | |
| 08 | Sabah | ~300K | 1.06× | |
| 09 | Malacca | ~100K | 1.00× | |
| 10 | Kedah | ~200K | 0.98× | |
| 11 | Pahang | ~100K | 0.92× | |
| 12 | Labuan | ~20K | 0.91× | |
| 13 | Perlis | ~40K | 0.87× | |
| 14 | Putrajaya | ~10K | 0.86× | |
| 15 | Terengganu | ~100K | 0.85× | |
| 16 | Kelantan | ~100K | 0.81× |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public administration | Business & Career | 2.09× | ||
| 02 | Expensive Taste | Business & Career | 1.87× | ||
| 03 | Leggings | Fashion & Accessoires | 1.77× | ||
| 04 | Blanket | Home & Garden | 1.71× | ||
| 05 | Pajamas | Fashion & Accessoires | 1.70× | ||
| 06 | Dress shirt | Fashion & Accessoires | 1.67× | ||
| 07 | Wedding videography | Kids & Family | 1.66× | ||
| 08 | Swarovski | Fashion & Accessoires | 1.66× | ||
| 09 | Cyber Monday | Shopping | 1.65× | ||
| 10 | Plus-size clothing | Fashion & Accessoires | 1.61× | ||
| 11 | Love & Sex | Kids & Family | 1.56× | ||
| 12 | Messenger bag | Fashion & Accessoires | 1.55× | ||
| 13 | Slim-fit pants | Fashion & Accessoires | 1.54× | ||
| 14 | HVAC | Home & Garden | 1.54× | ||
| 15 | Social science | Business & Career | 1.52× | ||
| 16 | Backpack | Fashion & Accessoires | 1.52× | ||
| 17 | Flower bouquet | Home & Garden | 1.52× | ||
| 18 | Sewing | Home & Garden | 1.52× | ||
| 19 | H&M | Shopping | 1.51× | ||
| 20 | Hoodie | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.33× | |
| Indulgence | JOY | 1.28× | |
| Creativity | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Social Media Usage | JOY | 0.89× | |
| Career Orientation | POWER | 0.90× |
Shirt has an estimated audience of 3,086,235 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
61.4% of Shirt fans are female, 38.6% are male, with an average age of 37.6 years.
Shirt fans show strongest brand affinity for Expensive Taste (1.87×), Dress shirt (1.67×), and Wedding videography (1.66×) over the country average.
Shirt fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~800K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Shirt itself, the audience over-indexes on Dress shirt (1.67×), Wedding videography (1.66×), Plus-size clothing (1.61×), and Social science (1.52×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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